Sony: We've Learned Pricing Lessons for PlayStation 4
Posted by Sammy Barker
Platform holder hints that the system probably won't break the bank
Sony has admitted that it was forced to learn hard lessons regarding the pricing of the PlayStation 3, and it will put those into practice with its impending next generation console. Chatting with EDGE magazine, Worldwide Studios vice president Michael Denny revealed that the platform holder is aiming to appeal to “gamers in the broadest sense” with the PlayStation 4, suggesting that it won’t price the console out of reach.
“We listen and learn and take the judgement from every console launch we ever have, and we have to be informed by what the strengths of our PlayStation 3 system have been, but also the challenges of that,” he explained. “We want a system that can reach as broad a gaming audience as possible, but whilst being a system that’s deep, connected, rich, and immersive, and is going to give a very focused and differentiated experience than anything else that’s out there.”
Denny added that there’s still plenty of time to communicate cost before the system’s launch, but he hinted that a favourable price point may be on the cards. “We have created a console absolutely focused on gamers – and we want that to be gamers in the broadest sense as well,” he added. “I think to some extent I can ask you to draw your own conclusions.”
Rumours prior to the system’s announcement suggested that Sony is targeting a £300 RRP in the UK, with the company hoping that the manageable price point will “lure millions of customers” into buying its new machine. Given the console’s use of off-the-shelf components, the platform holder should be able to drive costs down. However, it’s a pretty powerful device – we wouldn’t get your hopes up too high just yet.
Based on what you’ve seen so far, what do you think would be a reasonable price for the PS4? Let us know in the comments section below.