The North American video game market may not belong to Sony in the way that it used to, but that didn’t stop the Japanese giant from recording some impressive sales during Black Friday week (18th to 24th November). The platform holder has announced that it sold a whopping 525,000 PlayStation 3s during the seven day window, and a further 160,000 Vitas.

PS3 bundle sales increased by 15 per cent compared to last year, while total sales (including hardware, software, and accessories) grew by nine per cent. For comparison purposes, the Xbox 360 shifted 750,000 units during the same period (minus a day), while the brand new Wii U managed 400,000 units.

Sony claims that all of the specially prepared Vita bundles sold out at retailers nationwide, with the Assassin’s Creed III: Liberation package proving the most popular. Considering the significantly cheaper Nintendo 3DS only managed to sell 250,000 units during the festive window, that’s an extremely positive number for the pocketable powerhouse.

“We’re very pleased with the Black Friday sales results, especially the incredible reception for the PS3 and Vita bundles,” beamed Jack Tretton. “The demand was very strong which quickly depleted our inventory across retailers nationwide.

“The PlayStation brand generated significant revenue and year-over-year growth at retail because of our focus on what gamers love most in combining amazing hardware with great games and digital entertainment.”

The company concluded that it saw PlayStation Plus subscriptions increase by an incredible 259 per cent year-over-year. It looks like the Instant Game Collection is already starting to pay serious dividends.