News Article

Wait, So SEGA Now Owns Persona Developer Atlus?

Posted by Sammy Barker

Yes, it does

SEGA has tossed a big pile of cash at the feet of troubled holding group Index Corporation, and purchased Persona developer Atlus in the process. The company’s been sniffing around the flagging firm for some time, but won an auction to buy the bankrupt company in a deal estimated at around ¥14 billion ($140 million). According to the house of Sonic the Hedgehog, the purchase was conducted by a new division founded on 5th September, named SEGA Dream Corporation. We’re actually not making this up.

The Japanese publisher believes that the purchase will allow it to “further facilitate revenue growth” in its games business by “exploiting acquired prominent intellectual properties" such as the aforementioned Persona, which it also intends to utilise in its Pachislot and Pachinko businesses. We suppose that that sort of makes sense, seeing as the firm makes a lot of money from its amusement machines. The company expects the deal to be wrapped up by 1st November.

While the organisation may have faded a little since its Dreamcast days, SEGA has been on a bit of spending spree recently. Earlier in the year it coughed up around $26.6 million on former THQ developer Relic, and the rights to the Company of Heroes brand along with it. Atlus’ best-known properties – outside of Persona – include Shin Megami Tensei and Etrian Odyssey. It also published the recently released Dragon’s Crown.

[via nikkei.com, eurogamer.net]

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User Comments (22)

8vpiper

#2

8vpiper said:

Hope everybody enjoyed playing persona with Sega's history of localising I'm scared

MadchesterManc

#5

MadchesterManc said:

@Sanquine No only was that statement uncalled for, but you posted a picture of Nanako crying too! Have you no shame!? lol That picture is enough to make anyone weep.

@get2sammyb The problem is these days you never know with Sega. I hope they don't meddle n leave Atlus be but that's probably not going to happen.

rjejr

#8

rjejr said:

"named SEGA Dream Corporation. We’re actually not making this up."

This is why I read this site first in the morning, Sammy's keen sense of humour.

Its very possible I've never played an Atlus game so I'm no sure if the news itselt affects me. Good to see Sega doing well though. I'm always happy to hear the "Say-gah" voice when starting a game.

ShogunRokAdmin

#10

ShogunRok said:

SEGA are pretty unpredictable, what they do with Atlus is anyone's guess. I'm worried regardless.

fchinaski

#12

fchinaski said:

@ErnisDy Exactly. I don't quite understand all the fear. We've got a bunch of SEGA RPGs localized in Europe, while, in the case of Atlus, we depend solely on Nintendo (when it's the case) and Ghostlight — except for the Persona games, but the Persona series is more popular anyway. I don't know, maybe it's a good thing. Am I missing something here?

MadchesterManc

#13

MadchesterManc said:

@ErnisDy @fchinaski What makes you think they would want to publish & localise Atlus titles for the EU when their next 3 Sonic games are to be published by Nintendo in Europe. Sure, in the US & Japan SEGA are still handling the Sonic games, but not in Europe. How can anyone not be worried? Its now not up to Atlus whether another publisher can bring their titles to Europe, its now up to SEGA and even though Im a die-hard SEGA fanboy of yesteryear: I dont have faith in Sega to bring more Atlus titles to our shores. I wouldn't be suprised if we actually got less.

Azikira

#15

Azikira said:

sigh I didn't want SEGA to buy Atlus until they actually -did- something with the last bunch of IPs they bought, and then only if they were any good.

Faustek

#16

Faustek said:

Wait Waite, isn't it Sega Sammy, the holding corp, that bought Atlus? Not Sega Sega but Sammy.

And Sammy has left Sega to their own devices so why not Atlus as well? Off they will force down a few more mobile ips and pachinko machines but the reconstruction come December will probably not be as heavy handed as we fear.

Perhaps they will even expand Their localization unit since its been proven that many "nische" games sell even better in US/EU than in Japan....just some.

But then again I'm living on hope and I'm on a 30h shift at work...hope I can sleep soon.
FYI thais

ThreadShadow

#18

ThreadShadow said:

SEGA has money to throw at something like this, yet can't spare a dime for Shenmue 3, or Skies of Arcadia Legends HD, or Skies of Arcadia 2?

Gamer83

#19

Gamer83 said:

Main reason I didn't want this is Sega is in bed with Nintendo right now and the Vita could really use Atlus' games. With this move, you can pretty much forget about the Vita support continuing. Hopefully we'll still get some Atlus games on PS4.

Cirno

#21

Cirno said:

As a British guy this somewhat concerns me.

However Sumo Digital better take advantage of this...

banacheck

#22

banacheck said:

named SEGA Dream Corporation. We’re actually not making this up.

It's funny you say that Sony done the same sort of thing, Sony forms Third Party team not sure if thay have a good name like that.

The Third Party Production sector will handle new IP’s, ports, and localized products in addition to content from partners which are currently in production. The group will help these companies strengthen the development process, ensuring quality and consistency on all Third Party projects.

Atlus are part of the 21 companies bring exclusive content to the PS4, i'm not worried about this SEGA getting Atlus on the PS4 side, but i'm not sure about Nintendo side of things .

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