While it’s all merely fanboy posturing at the end of the day, PlayStation owners will be familiar with the feeling of betrayal. Sony associated franchises such as Final Fantasy and Metal Gear Solid popped up at numerous Microsoft press conferences during the PlayStation 3 era, cruelly emphasising the end of a number of exclusivity relationships that had previously spanned several generations.

However, recognising that this is an effective strategy, the Japanese giant has started to fight back, cleverly linking key multiformat properties such as Destiny to its next-gen device. And seeing as the developer of that particular brand has a history of making Xbox exclusives, the relationship between the PlayStation 4 and Bungie hasn’t exactly gone down well among fans of the Redmond firm.

One frustrated follower headed to the studio’s official website to air their frustrations, insinuating that the company is ignoring Xbox fans. Alas, community manager David Dague pleaded innocence: “Who's ignoring you?” he said. “We're listening to your questions, and answering the ones that we can. If you're a gamer who wants to play a Bungie game, you're very much on our mind – every day.”

The game will, of course, include exclusive content on Sony’s next-gen super machine, as well as a timed exclusive beta later this year. It’s the co-marketing partnership that Microsoft fans should be more concerned about, however, as the PlayStation maker appears to have a pretty perfect release schedule mapped out this summer, and it’s going to be hard to disrupt the momentum that that creates.

[via bungie.net]