News Article

Kaz Hirai Is Actually Quite Fond of Being an Internet Meme

Posted by Sammy Barker

Considers it a representation of Sony's global visibility

Pack it up, E3 is cancelled – this is the hottest news that we’re likely to post all week. Speaking in an interview with SGNL, former PlayStation boss and current Sony overlord Kaz Hirai has admitted that he actually enjoys being an Internet meme, as he finds that the work that people put into various images and animations “really creative” and a representation of the company’s “global visibility”.

Asked about his status as an online celebrity, an amused Hirai said: “I think that especially with the PlayStation business, I used to get [turned into memes a lot] – even when I was running the PlayStation business in the US. Whether it’s YouTube or other websites, the gaming world has a tendency of really enjoying that.”

He added: “I’ve come to look at it from the perspective of it being really creative, so I enjoy some of the stuff that folks have done. I like to think that the visibility that I get is not visibility for me personally, but in fact a representation of the visibility that Sony gets worldwide, so I’m positive about it.”

For those out of the loop, Hirai’s face has been used as an overlay in GIF images for years – a practice that has been comically dubbed ‘Kazification’. The likeable executive also has his own parody account on Twitter, which frequently kicks up some compelling jokes about the status of the PlayStation business, and Sony overall. It’s nice to know that the gaffer takes it all in his stride.

[via youtube.com, neogaf.com]

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User Comments (15)

rjejr

#5

rjejr said:

@ShogunRok - Everything's better w/ Kermit the Frog. Which is the one big disgrace of Sesame Place (theme park), not a sign of him anywhere. hi ho

Hetsumani

#9

Hetsumani said:

I went to that Twittter acccount, first post displayed "At least an Internet connection isn’t required for XBOX ONE’s main feature, watching TV" killed me, hahaha.

Epic

#10

Epic said:

Kax Hirai memes are hilarious but they will never suprass Reggie's My body is ready.

Jaz007

#11

Jaz007 said:

That's awesome. His epicness has has surpassed Reggie's for me (it's fact really, if you think otherwise you are clearly wrong). I watched a bunch if Kaz gifs once and I was smiling so much for so long that my face felt funny for the rest of the night. My body has always been ready for Reggie, but it was not ready for Kaz Hirai. Plus he hasn't had I lift a finger in the public eye, Reggie has had to do a lot. It's obvious that Kaz is suprior.
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MadchesterManc

#12

MadchesterManc said:

I spent most of my break in work on friday laughing at Kaz gifs. This one really cracked me up :
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And this ones just awesome (even though its only a jpg) :
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