Remember when Sony’s marketing used to be edgy, controversial and memorable? Well, this brand new PlayStation Vita advertisement slots into all three camps. The French magazine promotion shows, well, a lady with four breasts. There are two on her chest and two on her back. The messaging is, of course, that with the Vita you can handle both sides.

The tagline on the advertisement reads: "Touch both sides. Twice the sensations." We’ve no doubt that the imagery will rile some people up – it already appears to be doing so on some forums and blogs – but that’s the whole point, isn’t it? People are actually talking about the Vita again, which makes a pleasant change.