Take Two boss Strauss Zelnick has trotted out a teensy tidbit regarding the future of Rockstar’s popular Red Dead Redemption franchise – chiefly, that the series won’t be hanging up its cowboy hat anytime soon. Chatting at the Cowen & Company Analyst conference earlier this week, the intelligent executive stressed that the firm considers the Western sandbox to be a “permanent” property – in other words, one that it will be able to milk for years to come.

“I pretty much know the [franchises] that I can assure you are permanent,” he told an audience. “It’s obvious that Grand Theft Auto is a permanent franchise as long as we keep delivering this incredible quality; it seems quite obvious that Red Dead is a permanent franchise, again with the same caveat, or Borderlands, for example, and NBA and others.”

Zelnick was talking about the risks of releasing too many games, but stressed that he wants his company to keep experimenting with at least one new thing each year. According to the well spoken suit, this will allow it to discover fresh “permanent franchises” to add to its portfolio. “Not everything is going to be a permanent franchise,” he warned. “Some of our great franchises eventually will lose their lustre, and some will hopefully be permanent.”

Rumours regarding a new Red Dead Redemption have been rife for years now, with developer Rockstar San Diego purportedly beginning production shortly after the previous title released. The label responsible for the series is planning to deploy a next-gen game before the end of March, but we suspect that that will be a Grand Theft Auto V port for the PlayStation 4. We doubt that John Marston and crew will be too far behind, though.

[via gamespot.com]