Looks like British glamour model Rosie Jones has been given the day off, as Sony has taken charge of The Sun’s famous Page 3 column. For those out of the tabloid loop, the UK rag ordinarily publishes pictures of scantily clad ladies on the inside page, but it’s swapped out the images for something a little sexier today – a shot of the PlayStation 4.
In addition to the sultry snap, the platform holder’s also attached a cheeky message to the advertisement. “Apologies to Rosie, 22 from Middlesex,” the tongue-in-cheek promotion reads. “Today’s Page 3 is for the players.” It’s part of a nationwide blitz across the UK which is seeing the next generation console promoted pretty much everywhere that you look. The problem is that you can’t buy a console even if you wanted to, as they appear to be pretty much sold out following last night’s launch.
[source neogaf.com]
Comments 13
they've just swapped in pictures of one unavailable thing for another
(unless you're a footballer)
seriously though , I don't think that this has ever been done before (so that is awesome)
@eliotgballade How much do you reckon it cost for those two pages? It must have been outrageously expensive, right?
@get2sammyb
yes , even Rio #5 couldn't afford to do it !
Shoulda had a picture of Rosie Jones holding the PS4, maybe even licking it =P
@SuperSilverback Nah, that would have been too much. I think the bait and switch has much more impact.
@SuperSilverback
steady on laddio !
@eliotgballade i dont know what came over me...i blacked out...
@get2sammyb
France
http://www.youtube.com/watch?v=N6z5VP76Otw
https://www.facebook.com/photo.php?v=612390815485330
https://www.facebook.com/photo.php?v=416175301842281
Germany
http://www.youtube.com/watch?v=D5XLctQciO4&index=3
http://www.youtube.com/watch?feature=player_embedded&v=M1akE02M0F4
http://www.youtube.com/watch?feature=player_embedded&v=N6z5VP76Otw
I bet there are people who were really looking forward to their booby fix only to find this. "It doesn't even have curves!"
Nevermind all this nonsense. My transformers movie has no subs!
They should have filled in the whole dirty lying **** poor excuse of a paper with adverts. Don't Buy The Sun - JFT96
@RyoHazuki NOOOO!
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