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Sony Teams Up with Taco Bell for Tasty PS4 Promotion

Posted by Sammy Barker

Obesity awaits

Last year, Sony encouraged you to fill your face with cheesy gorditas in order to win a truck full of PlayStation Vitas – and now it appears to be running a similar promotion with Taco Bell for the PlayStation 4. The on-the-button folks over at NeoGAF spotted the embedded image, which shows a poster for the initiative and a ‘Greatness Awaits’ cup. The hoarding notes that you’ll need to grab a Big Box to be in with a chance of winning a pre-release console, and adds that someone will hit the jackpot every 15 minutes.

It’s too difficult to read the small print, so there’s no word on when the promotion will start or finish, but with the console’s North American launch less than two months away now, we reckon that the platform holder will be putting its marketing wheels into motion fairly soon. That means that you’ve probably got a couple of weeks left to prepare yourself for an almighty Taco Bell feast. We reckon that twenty Big Boxes should give you pretty good odds...

Update: And just like that, the competition’s promotional page has already gone live. Taco Bell’s official details note that – much like with the aforementioned PlayStation Vita competition – you’ll need to nab a belly-busting $5 Big Box to be in with a chance of winning. The top prize includes a PlayStation 4 console, a copy of Knack, and a year’s subscription to PlayStation Plus. It sounds like a pretty good deal – but is it worth the heart failure? You decide. The competition officially starts on 26th September.


User Comments (10)



rjejr said:

Yo quiero PS4.

For those on a diet:

Without a Purchase (Online Code Request): Between 12:00 AM (midnight) ET on October
29, 2013 and 11:59:59 PM ET on November 10, 2013, an eligible consumer must click here
to obtain one (1) entry code (“Online Code”). No more than one (1) Online Code may be
obtained through this method.



charlesnarles said:

lol hmm 20 x $5 = $100
Pretty good deal. Too bad you have to set foot in a Taco Bell. Boom, roasted.



Lionhart said:

@get2sammyb, Yes, Sony did a special promotional campaign with Taco Bell for the PSVita and it had a special hashtag on Twitter which was #GameChanger in reference to having the power of the PS3 in a handheld system.



Tasuki said:

@get2sammyb: Yeah I remember the Vita one for sure cause that was all my son wanted to eat during that time so he could try to win a Vita lol. But I thought they did it with the PS3 as well.

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