News Article

PlayStation TV Trademark Suggests That Sony's Got Square Eyes, Too

Posted by Sammy Barker

Microsoft's not the only platform holder looking at the bigger picture

Sony’s kept its messaging regarding the PlayStation 4 fairly restricted to games since the console’s initial unveiling. It’s been the right strategy – unlike Microsoft, the company seems to understand that it needs to capture the enthusiasm of its hardcore fanbase before it can expand into other markets. That doesn’t mean that it doesn’t have other agendas in mind, though.

One crafty IGN reader has dug up a trademark application filed by the Japanese giant for a service called ‘PlayStation TV’. It was submitted to the United States Patent and Trademark Office on 26th June, and then altered just three days later. Fascinatingly, the company originally listed the trademark six years ago, before abandoning it in September 2012.

However, what the registration actually means is unclear. At E3 2013, Sony Pictures’ CEO Michael Lynton mentioned that his company was making a commitment to producing new content specifically for the PlayStation Network, so this could be related to that. It could also just be a case of the firm holding onto a trademark that it may want to use in the future. Your guess is as good as ours.

[via tsdr.uspto.gov, uk.ign.com]

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User Comments (9)

FullbringIchigo

#1

FullbringIchigo said:

you mean like PlayTV on the PS3, sony have already beaten MS to it and it wouldn't surprise me if the PS4 had TV too

on a side note this is why i like Push Square they give us news at the weekends when every other site seams to shut off all weekend

DoublezZ01

#3

DoublezZ01 said:

Sweetness! !! PSTV... sounds simple and less focused on of u get the gist of what I'm saying!

charlesnarles

#4

charlesnarles said:

Are we sure it's not just an actual tv? Like the 3d ps3 display thing? If not, then I suppose it'd be nice to never hit "source" again on the clicker. Come on autumn, lets get going!

rjejr

#5

rjejr said:

@charlesnarles - It says its for a service. Sony already has a free movie service called Crackle - I've watched a couple of movies on it - so its probably like Hulu. They also have Qriocity or whatevrr stupid name they came up w/ for their music service.

And the display sold hardly at all in the US - prices quickly plunging $500 to $400 to $300 and I think even $200, all in about 6 months. I cant imagine theyld try that again so soon. If they wanted to repeat bad mistakes theyld put out a Vitago. (Vita Go). Imagine just how badly that would sell.

Ginkgo

#8

Ginkgo said:

Interested to find out more in the TV stakes. I still haven't seen anything that compares the Play TV service to XBox one's service. All XBox articles seems to talk as if they are the first to do TV. Weird. Perhaps this is a revamp of Play TV, which certainly could be improved.

ViciousDS

#9

ViciousDS said:

@rjejr price plummits were due to terrible 3rd party manufacturing.....hell the thing wasn't even made or designed by sony but instead a 3rd party. Mine died on turning it on after the 3rd time in 2 months............so pathetic, I have a 4 year extended warranty on the thing, and i dont even want to send it in due to having the same issues.

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