Sony’s really eager to establish the PlayStation brand as a developer-friendly environment. The company has spent the past year or so recruiting smaller studios to its platforms, and it’s made an even stronger push in that space over the past six months. In order to underline its close relationship with indie outfits, the company will be sporting these rather fetching t-shirts during E3.

The garments have been designed by resident industry branding maestro Cory Schmitz, who is perhaps best known for his work on Sound Shapes, but has also produced the logos for Polygon, Sucker Punch, and the PlayStation Blogcast. The black top boasts the slogan: “No hurdles, just games”. This is, of course, a reference to the simplification of Sony’s software approval process. It also includes a little 'PlayStation loves developers' symbol at the bottom.

Honestly, we’d wear the blue shirt. How about you? Let us know in the comments section below.

[via coryschmitz.com]