Sony Santa Monica may be best known for the God of War games, but it’s become something of a micro publisher in recent years. A lot like the Liverpool-based XDev Europe, the developer also incubates external exclusives such as Everybody’s Gone to the Rapture and Journey, so it’s about time that it got a more contemporary logo to reflect its more varied efforts.
Previously, the firm wielded a scraggy font clearly designed to tie in to Kratos’ somewhat more violent efforts, but its new icon boasts a colourful motif which can be adapted depending on the requirements of the game. You can see below, for example, how it’ll be tweaked to accompany the colour palette of Honeyslug’s weird-‘em-up Hohokum.
“Our new logo, with its bold, simple structure can become a frame to the world of our games,” boss Shannon Studstill wrote on the PlayStation Blog. “When you see the new animated logo boot up with our next external dev games, you’ll further understand how we crafted a mark that allows our games to visually become part of the brand.”
As reported earlier in the year, the company’s also moving house today, to a much bigger location. “We have an incredible future ahead for a new generation on the PS4 under this new roof and with our external partners,” Studstill continued. “Now we have a mark that will continue to evolve and expand with every new game from Santa Monica Studio.”
Sadly, there’s still no word on what it’s actually up to internally since the cancellation of Stig Asmussen’s rumoured sci-fi project, but with Cory Barlog back in the fold, we’d put money on God of War making a return. The big question is: do you think that you can stomach another outing with Kratos at the helm? Shout like a mad man in the comments section below.