This is potentially huge. As if there wasn’t enough excitement already cycling the PlayStation brand, Amazon has announced that it has launched its own version of the PlayStation Store – bringing competition to the console digital download space for the first time since the inception of Sony’s virtual plaza. What does this mean? That you’ll now have an alternative venue to purchase digital downloads outside of the PS4, PS3, and Vita’s on-board apps.

“The downside of going all digital for the next-gen consoles was going to be restricting yourself to only one storefront for potential deals, but now that's not an issue,” notes a Kotaku article on the announcement. “Sony already leaves its competitors in the dust when it comes to sales, especially with its PlayStation Plus programme, and adding Amazon's deal muscle to the mix increases the potential savings exponentially.”

A quick glance at the new storefront reveals some noteworthy deals. While most titles carry token discounts, Sly Cooper: Thieves in Time can be purchased for $20 less through Amazon’s new store than Sony’s own. The addition of a new vendor means that digital prices are likely to get driven down much quicker, which will result in more savings for you.

To sweeten the launch, the online giant’s offering $5 PSN credit on selected purchases. Also, if you participate in the retailer’s Buy Two, Get One Free promotion later today, you’ll secure a further $5 PSN credit. Good news all around, then? Well, unfortunately, this is limited to the North American arm of Amazon for now, but we can see it expanding globally if successful. Would you be willing to shop around for downloadable content in the future? Let us know in the comments section below.