A strange thing is happening: four years after launch, the PlayStation 4 is selling out – particularly online in the United States. To be clear, if you had planned on getting Sony’s system this week, then you’ll probably find plenty of stock in store – assuming you’re willing to fight for it – but the heavily advertised $199 consoles have all but evaporated on Amazon, Best Buy, Target, and Wal Mart’s websites. Not even GameStop has any stock online – although it seems the device is available in store.
Credit where credit’s due, the platform holder’s played a blinder this year: by lowering the price all week in America and heavily promoting the discount, it’s given shoppers the convenience of simply picking the cheap and cheerful console up before all of the Black Friday madness even begins. The stock issues suggest that it may have underestimated demand – or simply hit its targets for the promotion. Either way, seeing the PS4 out of stock this long after launch is kinda crazy.