Switch off Match of the Day and replace that cup of cocoa for something stronger, because things are really heating up online. A handful of court documents have revealed that Sony is in the process of suing Bridgestone and advertising agency Wildcat Creek – which just so happens to be managed by Jerry Lambert, the actor best known for portraying bogus PlayStation president Kevin Butler.

The lawsuit follows the release of a controversial Bridgestone commercial featuring Lambert playing Mario Kart Wii. Unsurprisingly, the court documents were filed just days after the advertisement hit the Internet. The infringement listed is trademark related, but online speculation suggests that Lambert may have signed a non-compete clause with Sony – which he’s likely to have broken by flaunting a Wii Wheel around on public television.

Still, the whole scenario strikes us as desperately petty. Even if the platform holder did feel betrayed by seeing its ‘VP of Everything’ pimping a competitor’s product, a quiet word with the offending parties might have been a more appropriate solution. We doubt the ensuing “Sony Sues Kevin Butler” headlines are going to do much for the fake executive’s future as a PlayStation spokesperson.

You should probably consider that LittleBigPlanet Karting pre-order bonus as the last you’re going to see of the sarcastic suit.

[via dockets.justia.com, neogaf.com]