Analytical data company Nielsen has published a list of the year's most anticipated holiday games. The list is based on a survey completed by around 6000 people, but takes into account a number of factors, such as general awareness, purchase interest, and consumer rating. Brand recognition and a few other things also feed into the results. It includes titles released between September and December 2018.
Interestingly, Call of Duty: Black Ops 4 is at the top, and Red Dead Redemption 2 is in second place. We imagine that most of you reading this probably would have bet on Rockstar's upcoming open worlder being number one by some distance -- we'd have done the same.
Battlefield V, Fallout 76, and Assassin's Creed Odyssey are third, fourth, and fifth, respectively. Of course, these are all multiplatform games. When it comes to PlayStation 4 exclusives, it's no surprise that Marvel's Spider-Man rules the roost.
Clearly survey results like this don't tell the whole story, but as we always say, they do provide a potential indication of trends. Spidey's high anticipation ranking, for example, ended up being an accurate representation of the market, given how well the game has sold.
Will Black Ops 4 topple Red Dead Redemption 2, though? We're not so sure on that one.