Yoshida: Microsoft Has Very Smart People, We Don't Take Them Lightly
Posted by Sammy Barker
Executive recognises Xbox One threat
By all accounts, the PlayStation 4 may be the system to beat this Christmas – but that’s not stopped Sony Worldwide Studios president Shuhei Yoshida from recognising the lingering threat of Microsoft and the Xbox One. Speaking with our friends over at Games Industry.biz, the humble executive complimented the Redmond-based manufacturer for its policy reversals – and indicated that the fight is far from over for next generation supremacy.
“We know that they [have] very smart people,” he said of the organisation. “It’s great that they were able to quickly realise that some of the things that they were doing were not popular, and were able to make really quick decisions to change some of those things – even things that their engineering group must have spent a lot of time preparing before the launch.”
Yoshida added that the decision must have been “really tough” for the firm, but that it evidences just how committed the company is to making the Xbox One a success. “We never took them lightly," he continued. "Especially in the United States, we are the challenger – we’re trying to compete with them. Some of the messaging that they stumbled on just gave us more chances to compete with them in the States.”
Sony famously conquered E3 by announcing that the PS4 would play used games, a topic that Microsoft had stumbled on only hours earlier. However, despite a strong reaction from the Xbox maker, the blunder – in addition to a sizeable price advantage – has put the Japanese giant’s device very much in control as we edge closer to launch. It’s promising, though, that the firm refuses to rule out the threat of its rival, as the organisation will need to stay on the tip of its toes if it’s to dominate the generation as a whole.