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Yoshida: Microsoft Has Very Smart People, We Don't Take Them Lightly

Posted by Sammy Barker

Executive recognises Xbox One threat

By all accounts, the PlayStation 4 may be the system to beat this Christmas – but that’s not stopped Sony Worldwide Studios president Shuhei Yoshida from recognising the lingering threat of Microsoft and the Xbox One. Speaking with our friends over at Games, the humble executive complimented the Redmond-based manufacturer for its policy reversals – and indicated that the fight is far from over for next generation supremacy.

“We know that they [have] very smart people,” he said of the organisation. “It’s great that they were able to quickly realise that some of the things that they were doing were not popular, and were able to make really quick decisions to change some of those things – even things that their engineering group must have spent a lot of time preparing before the launch.”

Yoshida added that the decision must have been “really tough” for the firm, but that it evidences just how committed the company is to making the Xbox One a success. “We never took them lightly," he continued. "Especially in the United States, we are the challenger – we’re trying to compete with them. Some of the messaging that they stumbled on just gave us more chances to compete with them in the States.”

Sony famously conquered E3 by announcing that the PS4 would play used games, a topic that Microsoft had stumbled on only hours earlier. However, despite a strong reaction from the Xbox maker, the blunder – in addition to a sizeable price advantage – has put the Japanese giant’s device very much in control as we edge closer to launch. It’s promising, though, that the firm refuses to rule out the threat of its rival, as the organisation will need to stay on the tip of its toes if it’s to dominate the generation as a whole.


User Comments (14)



get2sammyb said:

@Lelouch Yeah, pretty much. This is the attitude that they should adopt, though. You rule out your competitors at your peril. Even if PS4 is on top right now, Sony needs to keep a close eye on Xbox One and Wii U to ensure that it stays that way.



InsertNameHere said:

@get2sammyb I agree. They came into the current gen very smug and ended up having to claw their way up from the bottom. Their attitude this time around shows that they've really been listening, watching and ultimately learning.

Unrelated, but it looks like Japan still has love for home consoles.



InsertNameHere said:

@Sanquine Yeah, the demand for the PS4 is insane. I can see Sony easily hitting their 5 million sales mark if this keeps up.

Not to mention all of the camera bundles that are being moved. Which makes sense, because The PlayRoom is pretty popular in Japan.



Sanquine said:

@Lelouch I just hope the Ps4 sells gigantic numbers. I want more JRPG coming to the west as well so the developers first need their audience in japan. I think it will sell beyond the 5 million. I predict about 7 million. I hear people who were never intrested in gaming at all buying a PS4 ( Classmates, People from work)



divinelite said:

Yes, many of my friend and me will but ps4 even though we skip ps3. This will be great, it should be



Hokage17 said:

I know it's to soon to declare a winner but I predict Sony is going to outsell Xbone by a large margin with the gap being wider than a lot of people think. It's not even about what Sony has done with PS4 as it is what Microsoft has done with Xbox One.



Jaz007 said:

Wise man. So does anyone else think that yellow Vita in the picture is the ugliest thing ever?



Ginkgo said:

MS didn't get to where they are with Windows/PC without being fierce competitors. They have been known to announce up-coming products that don't exist, and release competing products for free to taken down competitors.

Underestimating them or what they will do would be crazy, like Sony did with the 360 and we know what happened there. Still, the competition is good for consumers, so we won't them both to succeed.



Gamer83 said:

MS definitely isn't going to let North America go without a fight. It's always been the strongest market for Xbox but never has it been more important than it may be this gen. If Sony is even or pulls ahead in NA, the worldwide picture gets even more dire for MS. Nintendo will be fine because it does things so much different and once its big hitters finally start coming out it will take off. With MS it's really down to how well its able to smooth over the relations with consumers after some disastrous early decisions.

I wouldn't have noticed it if your comment didn't point it out. Frankly I think the only edition of Vita that should be advertised at this point is the Vita TV. The portable version isn't selling for sh*t but there seems to be interest in it as a 'micro-console.'

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