News Article

Grand Theft Auto V Has Already Extracted $1 Billion from Consumers' Wallets

Posted by Sammy Barker

Counting the cash

We’ve heard a rumour that the team at Rockstar North has refilled the paper towel dispensers in all of its Edinburgh-based office’s toilets with £50 notes, and now we know why: Grand Theft Auto V has raked in a whopping $1 billion (£625 million) in retail sales after just three days on the market. That’s absolutely, absolutely phenomenal.

“We believe this marks the fastest that any entertainment property, including video games and feature films, has reached this significant milestone,” said a flush Strauss Zelnick, the head honcho of parent company Take-Two. “Grand Theft Auto is a cultural phenomenon, and Rockstar Games continues to redefine what can be achieved in interactive entertainment.”

To put things into perspective, the fastest selling game ever was Call of Duty: Black Ops, which took 15 days to make $1 billion. Meanwhile, the Avengers movie set the box office record when it released last April, taking 19 days to accrue the same sum. Just to hammer things home: Grand Theft Auto V did it in three days. We suddenly feel all dizzy.

Earlier in the week, Take-Two revealed that the critically acclaimed open world adventure had coined over $800 million within 24 hours of its release. Sales aggregator Chart-Track added that the title shifted 1.57 million copies on launch day in the UK alone. The most impressive thing is that Rockstar releases always have legs. This is going to keep selling for a long time.

[via ir.take2games.com, vg247.com]

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User Comments (8)

charlesnarles

#2

charlesnarles said:

At this rate, it won't be long till everyone owns it and the sales do stop. : ) glad to be part of the day-one-ers. This upcoming gen is gonna be insane with broken income records. Or does this speak more of the value(lessness) of the dollar? Shocked to see that £625 mil = $1 bil. We should really do something about that... But good job, Rockstar. Best game ever, apparently.

jaydb1982

#4

jaydb1982 said:

To be honest with you Rockstar North deserve every penny. Call Of Duty and FIFA recycle the same game year in and year out to get this coin whereas GTA work hard for 5 years solid, unlimited amounts of recorded audio and creativity. DMA/Rockstar North have earned every dollar for the sheer graphical push they have achieved from the current gen limitations. If we had more companies like RN & Naughty Dog the industry would be thriving. Thank you for the experiences, memories and humour Rockstar North. Im forever indebted.

drumsandperc92

#5

drumsandperc92 said:

Happy to hear this for Rockstar, they deserve it.
I want so badly to play GTAV now, but I don't want it for my old, runs-hotter-than-hell, 20gb hdd, component-cabled xbox 360.
I want it for my shiny new PS4 when i get it November 15th!!
I'm holding out for GTAV in hopes it comes to the next gen...
Hopefully with these sales numbers, Rockstar will feel like they can spare any time/money to port it over, and (hopefully sooner) by the end of next year (holiday 2014) they release a GOTY version of GTAV on PS4!
That would be something...

Bliquid

#7

Bliquid said:

And to think that many foretold the death of AAA titles, if not of videogame industry, due to the heavy costs.
Rockstar is proving that quality, quantity and PR can sell not just good, but incredibly.
Kudos.

banacheck

#8

banacheck said:

This is a milestone not just for R* but for the whole of the gaming industry, marking games as a serious form of entertainment. Like any other form of entertainment, films etc, Which some people cannot get there heads around. Hence the whole GTA is too violent for a video game rubbish, as the BBC News themselves have pointed out, "Games are no longer for the teen-age spotty boys/girls". Games have a certificate rating just like a 18 film, that are meant for adults. "R* making history".

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