News Article

Analyst: Call of Duty: Black Ops 2 Sales Are Cause for Concern

Posted by Sammy Barker

Industry may as well pack up

Sales for Call of Duty: Black Ops 2 are trending 15 per cent lower than last year’s Call of Duty: Modern Warfare 3, an analyst has claimed. Arvind Bhatia of financial firm Sterne Agee noted that the sales for last year’s title were already 5 per cent lower than the original Call of Duty: Black Ops, indicating that there could be “cause for concern” if the scenario repeats itself.

According to Bhatia, Call of Duty is responsible for up to 45 per cent of Activision’s total earnings before interest and taxes, justifying his cautionary comments. As a result of the trend, Sterne Agee lowered the publisher’s rating from ‘buy’ to ‘neutral’, and reduced the firm's 2013 estimates from $4.74 billion to $4.3 billion.

Despite all of this, Call of Duty: Black Ops 2 raked in a whopping $500 million at retail during its first 24 hours on sale. We don’t think that the company’s in danger of folding anytime soon.


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User Comments (7)



XCWarrior said:

If only the other 85% percent would have realized they are buying a roster update... at least it's going in the right direction. Why a fishing game is this popular is mind boggling.



NathanUC said:

They should just make like sports games. Call of Duty 2012, Call of Duty 2013, etc.

I'm joking of course. They should probably focus on making new experiences for each game so that individuals like myself don't feel like they've sold the same game 4 times in a row.



Scrible said:

Probably had something to do with one coming every year, ya know, like guitar heroes, and for me not buying it,a very short lack luster single player campaign that's tacked on, leave it out, and there
Would be more room for online stuff, since that's what your focusing on anyway

would be room for more online maps Anna stuff



Hokori said:

Well it's sorta good to see people arnt crazy nuts anymore likey they've been for the past 5 years (see GH) I'm sorta sad since BO series is better IMHO



black-kyurem said:

Personally,they should just release dlc for black ops 2 for a few years instead of making (more or less) the same game redone again. Same for sports games like NBA 2k

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