Analyst: Call of Duty: Black Ops 2 Sales Are Cause for Concern
Posted by Sammy Barker
Industry may as well pack up
Sales for Call of Duty: Black Ops 2 are trending 15 per cent lower than last year’s Call of Duty: Modern Warfare 3, an analyst has claimed. Arvind Bhatia of financial firm Sterne Agee noted that the sales for last year’s title were already 5 per cent lower than the original Call of Duty: Black Ops, indicating that there could be “cause for concern” if the scenario repeats itself.
According to Bhatia, Call of Duty is responsible for up to 45 per cent of Activision’s total earnings before interest and taxes, justifying his cautionary comments. As a result of the trend, Sterne Agee lowered the publisher’s rating from ‘buy’ to ‘neutral’, and reduced the firm's 2013 estimates from $4.74 billion to $4.3 billion.
Despite all of this, Call of Duty: Black Ops 2 raked in a whopping $500 million at retail during its first 24 hours on sale. We don’t think that the company’s in danger of folding anytime soon.