Sony Hires Superstar Korean Cheerleader to Cosplay as Stellar Blade's Eve 1
Image: Push Square

Sony is sparing no expense on the promotion of upcoming PS5 exclusive Stellar Blade in Asia, as it’s hired Korean cheerleading sensation Lee Dahye to cosplay as protagonist Eve as part of a meet and greet in Hong Kong and Taiwan. Those who pre-order the game will have an opportunity to attend an event with the Dragon Beauties dancer, who’s one of the most prominent models in Taipei right now.

Despite surprisingly switching teams from the Taoyuan-based Rakuten Monkeys to the Wei Chuan Dragons in Hsinchu earlier this year, Lee Dahye is one of the most unavoidable figures in Taipei right now, advertising everything from iced tea to clothing and much more. Adding to her busy schedule, she just made her k-pop debut, too.

As we were able to confirm during an interview with developer Shift Up earlier in the year, Eve’s body in Stellar Blade is based on real-world Korean model Shin Jae-eun, although her face was designed entirely in-house.

Ultimately, this won’t be an inexpensive event for Sony to put together, so it can be taken as a sign of confidence in Shift Up’s console debut, a game which has seen its consumer interest snowball in recent weeks.

[source instagram.com, via instagram.com]