no man's sky advertising.png

We were wondering when we were going to hear about the outcome of this. Back in September, it was revealed that the UK's Advertising Standards Authority was looking into No Man's Sky following complaints that the game's marketing and pre-release media didn't represent the finished product. Since then, developer Hello Games has released a pretty huge patch for the title, which you can read about through here.

Anyway, as it turns out, the Advertising Standards Authority has ruled that No Man's Sky did not mislead customers. Apparently, Hello Games defended its creation quite fervently, obviously making a case that it wasn't trying to lie to potential players.

The Advertising Standards Authority summarises its findings: "The summary description of the game made clear that it was procedurally generated, that the game universe was essentially infinite, and that the core premise was exploration." The statement continues: "As such, we considered consumers would understand the images and videos to be representative of the type of content they would encounter during gameplay, but would not generally expect to see those specific creatures, landscapes, battles and structures." You can read the entire report, which is mostly based on the game's Steam page, through here.

So, what do you make of this? What are your thoughts on No Man's Sky these days? Generate some thoughts in the comments section below.

[source asa.org.uk, via eurogamer.net]