Sony has announced a wealth of different PlayStation 4 skins for its next-gen super machine, but they all pale in comparison to this one. Available exclusively at Swedish retailer Webhallen, the colourful unit has been designed to tie in to the Stockholm Pride Festival, which is set to kick off today. The vibrant device will be auctioned off, with the proceeds donated to rights organisation RFSL.

“To a lot of youths, gaming is a helping hand to escape from abuse or worse in the real world,” the store wrote on its official website. “We at Webhallen are gamers in our hearts and souls, wanting everyone to be a part of the world’s fastest growing hobby: computer and video games.” The organisation definitely deserves kudos for putting out such a positive message – but it should get additional credit for actually, y'know, coming up with an appealing custom console design.

[via webhallen.com, neogaf.com]