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Weirdness: Developer Marvelous AQL's New Logo Certainly Makes an Impact

Posted by Nicola Hayden

For better or for worse

While many developers are worshiped by an army of dedicated fans, others are met with humble logo recognition while players hammer at the start button waiting for a main menu to appear. Marvelous AQL, the developer of niche titles such as New Little King's Story and co-developer of the grotesque Soul Sacrifice, may fall into the latter bracket – but it's hoping to turn this around by giving its logo a bold face-lift.

The explosion of orange certainly does stand out compared to its previous incarnation, even if it resembles Microsoft Office word art. With the dropping of the 'AQL', though, it's hard to tell that the two icons belong to the same company without prior knowledge. Do you believe that the new signature will give the firm some limelight, or do you prefer the original symbol's understated design? Leave you graphic tips in the comments section below.

Image credit: GamesInAsia

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User Comments (8)

Paranoimia

#4

Paranoimia said:

Have to admit I don't recall the name or the logo anyway, so it makes no difference to me.

Epic

#5

Epic said:

The sad thing is that they might've paid over 2,000$ to pay the guy that made the logo xD
I could have made that in few minutes on Word xD

Crimson_Ridley

#6

Crimson_Ridley said:

What kind of company name is Marvelous? Might as well have called it Top Notch. The logo was definitely done in Word Art. I remember as a kid playing with Word Art and making a logo like that, but I made it all multi-coloured and stuff.

Yep, I was THAT talented. Hire me, Incredible!

AVahne

#7

AVahne said:

I liked the old one. The new one looks like it was done by an amateur graphic designer...or a 10 year old using MS Word.

Stuffgamer1

#8

Stuffgamer1 said:

I think the most obvious problem with the new one is it took the Marvel comics font. It's like they're TRYING to confuse people...they might be lucky to get away with this out of court.

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