News Article

Gulp, PS4 Could Be In Short Supply for Up to Four Months in the UK

Posted by Sammy Barker

Hang tight

Sony announced overnight that it expects to sell five million PlayStation 4 consoles globally by the end of March, but sources close to industry publication MCV suggest that its UK branch is desperate to secure more stock after underestimating how popular the platform would prove.

According to the site, the current number of units believed to be on their way to the nation are unlikely to satisfy demand, with the company concerned that potential consumers may defect to the Xbox One if ample stock isn’t readily available this year. The shortage is reportedly so bad that the system may still be hard to find up to four months after its initial release.

The manufacturer’s already turned off guaranteed day one orders in an effort to limit disappointment. It’s also promised that some stock will be available on store shelves at launch, though we suspect that you’re going to have to brave your way through some heated scuffles to secure a wild machine.

Despite PlayStation’s dominance across much of Europe, the UK very much remains a swing territory for Sony, with the Xbox 360 having commanded a substantial lead over the PlayStation 3 for much of this generation. As a consequence, the company will be eager to ensure that Microsoft’s machine doesn’t pull out ahead again.

Speaking with MCV back at GamesCom, the brand’s UK chief explained that the company is “very excited” about the PS4, but that it must manage expectations as much as possible moving forwards. “It's pretty inevitable that demand will outstrip supply,” he said. “It’s a good problem to have, but also a tricky one.”

Is your pre-order already safely secured, or have you decided to wait until the launch furore dies down before picking up your console? Let us know in the comments section below.


User Comments (6)



DirectAim said:

pre ordered months ago at game, made a £20 deposit! Cant wait to play BF4 on PS4 on release!!!!



RawShark said:

I'm set for day one. Still haven't decided if I want to pick up any games yet though. Maybe Killzone just to get me started? Or see how the Watch_Dog reviews turn out.



Punished_Boss_84 said:

I'm set for somewhere in 2014, provided no one goes around and gets me any special christmas presents.



8vpiper said:

We are launching later than UK 6 December here but there is still stock available for launch day pre orders never closed. We are a 70/30 country 70% PS3 but we are paying over $600 dollars for one



divinelite said:

Still fortunate for you to have official distribution in UK. Here I even cannot pre-order the machine...

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