Advertising News

News: PS4 Ad Campaign Set to Air on Channel 4 in the Lead Up to UK Launch

PS4 Ad Campaign Set to Air on Channel 4 in the Lead Up to UK Launch

Fusion of fours

If you happen to spot a clip of Killzone: Shadow Fall while watching Hollyoaks next week know that it’s part of a massive promotional campaign Sony’s running on Channel 4 in the build up to the PlayStation 4’s UK launch. The Drum reports that the platform holder has teamed up with the broadcaster to create a sequence of short...

News: European PS4 TV Commercial Takes You on a Tour

European PS4 TV Commercial Takes You on a Tour

The best place to play

Hadouken Cabs weren’t messing around when they promised that their taxi service knocks the competition out. While last week’s teaser trailer for the fictional cab firm hasn’t culminated with a shiny new Street Fighter announcement, Sony’s primary European PlayStation 4 television campaign is still pretty cool...

News: Take the Oath of a Shadow Marshal in Killzone: Shadow Fall

Take the Oath of a Shadow Marshal in Killzone: Shadow Fall

Difficult decisions

You may need to pinch yourself, but Sony has released a second PlayStation 4 commercial for the North American market. Much like last month’s ‘Perfect Day’ spot, this is a live-action advertisement, focusing on the upcoming Killzone: Shadow Fall. We reckon that it’s cheesier than a Margherita pizza, but we suppose that...

Weirdness: There Are Ecstatic Rabbit Statues in This PS Vita Commercial

There Are Ecstatic Rabbit Statues in This PS Vita Commercial

The hares and the handheld

We never, ever tire of Japanese commercials. Last year, Sony opted to promote the crystal white iteration of the PlayStation Vita by releasing a video of local celebrity Shigeru Matsuzaki singing about it – and now it’s followed up with a spot showing statues playing games such as Final Fantasy X HD Remaster, God Eater...

News: Sony's First PS4 Commercial Aims to Keep You Hanging On Until Launch

Sony's First PS4 Commercial Aims to Keep You Hanging On Until Launch

You're going to reap just what you sow

We’re exactly a month away from the PlayStation 4’s launch in North America, so it’s time for Sony to kick the marketing wheels into motion. It may have sold out of pre-orders earlier in the year, but awareness is pivotal to the success of any product – and the platform holder intends to generate that...

News: Sony's Planning Its Biggest Marketing Campaign Ever For PlayStation Vita's UK Launch

Sony's Planning Its Biggest Marketing Campaign Ever For PlayStation Vita's UK Launch

It's still a little bit too early to start wondering where the PlayStation Vita billboards and TV commercials are; it's only January after all

The good news is that the marketing campaign is coming, and, in the UK at least, Sony's aiming big. Speaking with MCV, SCE UK's marketing manager, Mark Bowles, revealed that the platform holder is planning the "biggest campaign" in the brand's..

News: Kevin Butler Celebrates Gamers In Final Long Live Play Video

Kevin Butler Celebrates Gamers In Final Long Live Play Video

Eccentric PlayStation executive Kevin Butler's spent the best part of a month celebrating gamers as part of Sony's Long Live Play initiative

But with Thanksgiving behind us, that's now come to an end. In a final video, Butler has saluted everyone, and released a montage of the campaign's best bits along the way. If you want to catch up, check out the suit's official YouTube channel through here..

News: Sony Pumping £2 Million Into Move Christmas Push

Sony Pumping £2 Million Into Move Christmas Push

Top titles get coverage

With Uncharted 3: Drake's Deception out last week, every other Sony PS3 title for this year supports PlayStation Move. Pretty impressive stuff, and something PlayStation wants to publicise with a £2m marketing campaign intended to shout about the motion controller this Christmas. Sony Computer Entertainment UK's product...