Sony: PS4 Sales Suppressed by Stock, Will Grow Considerably
Posted by Sammy Barker
Platform holder is not satisfied
Sony’s not especially impressed with the PlayStation 4’s current sales tally. While its next generation system has ripped up the record books and attained the fastest selling format crown, the manufacturer knows that the numbers could be higher if it had more stock available. And UK managing director Fergal Gara acknowledged that fact during the PlayStation Vita Slim’s unveiling earlier today.
“We are still not satisfied, we are still not in stock fully at retail,” he said, stressing that it’s still difficult to track down the system in the UK. “Of course, we haven’t launched in Japan and we’re still not fully meeting demand in other major territories. That [4.2 million figure] is a suppressed number and one that will grow considerably from here.”
He reiterated: “The UK is a big chunky part of that. I’m very proud that we got our fair share of stock, but it’s still not enough. We want more, we need more. Retail is still not stocked fully.” Over the busy Christmas period, Gara mentioned in a candid interview that it may take months for PS4 stock to meet demand. It seems that he was on the money, as the situation doesn’t look like steadying itself any time soon.
Still, it’ll be interesting to see where the next generation system's sales sit at the end of March. The platform holder originally indicated that it hoped to have moved five million units by that point, but assuming that the console’s Japanese launch is a success on 22nd February, we could actually see it attaining a figure much higher. Are you still struggling to track down a device? Check our stock levels in the comments section below.