Hirai: "Sony Can't Go On Like This"
Posted by James Newton
Must change from the top
Current Sony Computer Entertainment and future Sony CEO Kaz Hirai has spoken candidly about the company's future prospects to The Wall Street Journal.
Speaking ahead of Sony's $2 billion loss in the last financial quarter, Hirai touched on the challenge facing him as the next CEO of Sony:
We can't just continue to be a great purveyor of hardware products, even though some people expect us to do that.
Hirai famously restored the PlayStation division to profitability just four years after it reported a colossal $2 billion loss, but now faces his biggest battle yet. Or, as Hirai deftly put it:
It's one issue after another. I feel like 'Holy s—, now what?'
We couldn't have put it better ourselves.