This article is an interesting but skewed reading of the RTF fiasco that accepts no blame for the cost of the revolt . The RTF was a poorly executed attempt to address an underlying lack of revenue/increased cost for developing the engine. Its an incredibly r&d intensive business and the tech/cloud costs are only going up. The ad business used to pay for that but then apple brought in idfa and applovin bought MoPub. The latter in particular cut access to supply overnight as they prioritised their own network and Uads revenue tanked. There were a couple of own goals here including a massive dose of complacency that mediation would be the future of ad monetization. RTF was a desperate attempt to address the underlying cost base on the engine (ironSource acquisition a similar attempt on the mediation side), developers get increasingly expensive-to-build sophisticated tech for peanuts, its unsustainable. So if people won't pay you have to decrease the cost base. Sadly the big RTF revolt and the ad boycott organised by applovin in response, brought the company to its knees. Given the previous hubris and complacency radical steps needed to be taken and nearly 2000 people are paying.
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Re: Unity Software to Cut 1,800 Jobs in Wake of Runtime Fee Fiasco
This article is an interesting but skewed reading of the RTF fiasco that accepts no blame for the cost of the revolt . The RTF was a poorly executed attempt to address an underlying lack of revenue/increased cost for developing the engine. Its an incredibly r&d intensive business and the tech/cloud costs are only going up. The ad business used to pay for that but then apple brought in idfa and applovin bought MoPub. The latter in particular cut access to supply overnight as they prioritised their own network and Uads revenue tanked. There were a couple of own goals here including a massive dose of complacency that mediation would be the future of ad monetization. RTF was a desperate attempt to address the underlying cost base on the engine (ironSource acquisition a similar attempt on the mediation side), developers get increasingly expensive-to-build sophisticated tech for peanuts, its unsustainable. So if people won't pay you have to decrease the cost base. Sadly the big RTF revolt and the ad boycott organised by applovin in response, brought the company to its knees. Given the previous hubris and complacency radical steps needed to be taken and nearly 2000 people are paying.