Comments 3

Re: First Impressions: Ratchet & Clank PS4 Is a Pixar Movie Brought to Life

Morganfell

@Dodoo

Except Sony wasn't the company that started using that line. It was Microsoft. When the Xbox was unveiled at CES, Bill Gates was on stage with The Rock and Seamus Blackley, who was then the head of Xbox. Seamus Blackley is the originator:

http://www.cnet.com/news/microsoft-got-game-xbox-unveiled/

"One of the basic premises of the Xbox is to put the power in the hands of the artist," Blackley said, which is why Xbox developers "are achieving a level of visual detail you really get in 'Toy Story.'"