In a rare symbol of corporate synergy, PlayStation has uploaded its own version of the new Spider-Man: Brand New Day trailer.
The highly anticipated movie – due out on 31st July – teases the events of the film, which takes place after the $2 billion No Way Home.
Those of you who watched the 2021 movie will recall Peter Parker requested Dr Strange to erase him from everyone’s memory in order to protect the multiverse.
This new film will see a mopey, depressed Spider-Man finding his way in a New York City that doesn’t remember him.
PlayStation’s upload – one of a dozen different mirrors across various Sony and Marvel-owned accounts – is already closing on a million views at the time of writing, and will probably end up one of the channel’s most watched uploads when all’s said and done.
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It has one major difference to the other versions: the video ends with a stinger promoting Marvel’s Spider-Man 2 for the PS5.
So, this is a rare example of that One Sony™ strategy the company has always coveted. There’s likely a massive overlap between PlayStation owners and Spider-Man fans, so it all makes total sense.