Ghost of Yotei launches tomorrow, 2nd October 2025, and so it's the time to shine for PlayStation's marketing teams.
The company has routinely done some brilliant marketing campaigns and installations in the past, with London often playing host to some of its best efforts. That's no different for Sucker Punch's sequel, which has an incredibly cool two-piece billboard that makes a real impact.
The advert shows protagonist Atsu slashing through a pair of posters, revealing the character and the name of the game, of course.
The torn effect looks fantastic, and we love how much energy this has; Atsu using her katana with such force that it slices through both frames of the billboards, leaves a mark on the wall behind, and chops down a 'No Parking' sign is just a brilliant idea.
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It's just an advert, granted, but it's so stylish and so effortlessly conveys what the game is that we have to applaud it.
Here are some other great examples over the years: