Sony is in the process of effectively relaunching the PS5, promising that the system will be much easier to find moving forwards. To mark the occasion, it’s dipping deep into its marketing budget – and bringing some of its biggest brands into the real world. In the case of the UK’s capital, that means it’s installed Kratos’ Leviathan Axe along London’s Southbank – to admittedly impressive effect!
The dramatic display – which plays into the company’s new Live from PS5 marketing campaign – sees a PS5-branded police cordon blocking off the enormous weapon, which is surrounded by cracks and ice. The press release mentions there’ll be other similar displays installed around the world, and we’ll bring you news on those as they break.