Sony Establishes PlayStation PC Label to Spearhead Porting Push

There’s definitely more coming then. I’m all for it but yeah, I’m sure a subsection of this site’s audience will be foaming at the mouth.

@nessisonett Same. I'm not even considering going PC for gaming but I'm sure anyone who feels deceived because "there's no reason to own a PS5 now" will have no trouble selling theirs. Maybe at a profit too

Imagine being mad that “your” games are going to another platform, allowing more people to have fun on their prefered platform. Is gaming not what we do for fun? We can’t have other people also have fun playing the same games as “we” do?

I'm curious about the PC pricing compared to what we pay in ps5..

Well this comments section should be absolutely fine

@zebric21 GoW launches at $50, is $20 on PS Store, I believe (and in the PS Plus collection for PS5).

@BrintaPap Do you remember how the ps5 was advertised? about console generations and exclusive games? they literally took everything back of what they promised.

Giving the PC audience more attention than your Original Fanbase....this is fine

@Voltan Yes but they also reworked the gfx and controls something they didn't bother doing for ps5 except for a performance patch..

If only Nintendo would do this I would be a very happy camper! But hey good on Sony. I thought I was going to buy an Xbox before Halo but I've had no luck getting one and it played pretty rough on Xbox One so I'm going to be playing it on PC.

See how that works folks? I had a choice on what I wanted to play it on! This is good!

The way I see it, good for the company's growth and for gamers too. Giving people option on where they wish to play, instead of holding things to one platform, was never the classiest of ideas.

Pc is generally an expensive market to get into, even if games may be cheaper. Those who have a pc won't have issues. Those who think that playstation is no longer required will have a very rude awakening when dipping their toes in pc graphics card market.

This is awesome! When I go on at work about how awesome PlayStation is, at least the PC master race friends can experience more with me.

It’s better than them telling me about amazing Game Pass games and me buying them for £15/£20 on the PlayStation digital store haha

If anyone is looking to sell their ps5 i'll buy it off you....

I think this is great news overall.
Playstation studios make the most visually impressive games, and it will be interesting to see what can be done with RTX 3090s.
That said, PC gaming is in a difficult place right now. I've been looking to get a new desktop and it is really, really, really expensive. You could get an amazing PC for 1,000 bucks that wiped the floor with the original PS4 in 2014. In 2021, a 2,000 dollar PC is... marginally better than a PS5. And that's if you build it yourself (which I am too lazy to do).

@zebric21 oh they will sooner or later sell you a $70 Directors Cut, I am so sure of it.

I still cannot fathom ever sitting down at my PC to play games. I, conversely, cannot imagine ever sitting down with my Playstation to do work. I also still purchase albums and music rather than steal or stream it so maybe everyone can just get off my lawn and move along from my comment.

@IonMagi That's what bugs me the most. It's not about being mad that others get to enjoy these games like others here try to frame it. It's that Sony wants to charge me $70 for cross gen games and then will charge me $70 for a "director's cut" of a ps4 game, and if I already own it then it will just be a $10 tax . PC players are getting a way better deal, cheaper games with better and reworked features. If Sony wants to go in on PC, at least do it the Xbox way where all things are equal and it's just a matter of what machine you want to play the games on. I'd be much more chill with that. Right now though I feel like I'm getting the short end of the stick, with Jim Ryan seeing console owners as nothing but paypigs.

@Iver Was there ever any doubt?

@justemu Also how about porting some dearly loved and by Fans requested PS2 and PS3 Games to PS5 for a change.

@justemu That's how i feel, but sony fanboys on this site keep pushing the "entitled" or "immature" narrative.

Man, what a bland game days gone was. Thank god Bend is working on a new IP.

I think it's really exciting that Sony is moving in this direction. It would've been unheard of in the PS2 era, even borderline blasphemous. So growing up in that era and seeing this all feels so surreal to me. I hope Sony's PC endeavors continue to work out for them, and I'm proud to do my part when I can because at the end of the day it just means more amazing games for everybody. Hopefully the vocal minority stays the minority

Well I think the casuals either don't know or don't care. Its only the hardcore Playstation faithful that really do, and Sony cares about them the least so its a win, win for them. Ole Jim "Mattrick" Ryan at work.

I'm actually dying for them to release simultaneously with PC just to see if Sony will have the steel balls to charge us 70 for the inferior version of said game.

Cool, make more money to acquire new studios, make more and better games. Sounds good. Maybe get us that Days gone sequel 😉

Honestly. What is Sony thinking? They’re focusing more on port to pc and remasters rather than their actual console

@Juanalf I wish Sony had the balls to go ahead and release these games same day on PC as Playstation and really test the market.

@DotM True. It feels like the console is second priority lately.

my problem with pcs is all the errors and crashes whether its a fkin windows error , or some directx *****. i escaped to consoles to get away from that.

It's great that Sony already made it official. Majority of the PS fanbase will continue to play games on their PS4/PS5 and won't even care about this.

But then there's no need for a Playstation!!!... they'll say except PCs are far, far more expensive for similarly powered rig, you have to deal with Windows, drivers and troubleshooting, mining crazes that make it impossible to upgrade without getting exhorted and more.

I'll just plug in a PS and be happy but the option being there for people who want to do PC gaming is great.

Whoohoo! Getting all the inferior versions of Sony’s games and having to pay more for them!

Seriously, what’s not for a PS fan to like?

I guess Nintendo is the only console maker that will remain full exclusive unless they consider porting their main games to mobile which is a lot scarier.

Maybe it's fine if this is the direction Sony wanted to go. I'm not a PC gamer, I've always prefer the simplicity of consoles and handhelds. Reaching out to a wider audience is good too though how this will affect their console in the long run remains to be seen

You will have to rename this channel to PushPC soon + I have seen millions(well a lot) of gamers online say they are just going to play PlayStation Exclusives on their PC now :-/ Well done Jim Ryan :-/

I feel bad for those who were deceived into getting a PS5 under Jim Ryan's lies of "believing in generations" only to find most games are cross-gen and now PC bound, which completely invalidate the claims that certain games were only made possible due to the custom SSD in the PS5.

I think it's past the point of no return now, Sony will have to cater to the PC audience in perpetuity to make up for the possible loss in PlayStation sales. This will only be accelerated by the Nixxes acquisition and leave a lot of PS5 owners feeling resentment that they're not the prime concern for the company anymore when ports start arriving much quicker than expected with extra graphical options and cheaper pricing.

@truerbluer You know, speaking of Jim Ryan’s lies, does anyone else remember the reason given behind why PS4 controllers cannot be used on the PS5 for PS5 games? Because the DualSense is just oh-so-innovative and because of that, they could not bear to afford us the convenience of using our old controllers with our new console?

Well, when those PS5 exclusives started making their way to PC, which is clearly going to happen as early as next year, why do I get the feeling that having a DualSense is suddenly not going to be a requirement to experience them as it is for us? Surely, if it was so important for us, it ought to be equally important for Sony’s other customers, right?! No..?

Just a little reminder of how Jim Ryan view the PS community in relation to the market that they want to chase after now.

@art_of_the_kill Ironic how now the Xbox controller will be the base standard for Sony first party games going forward in order to accommodate PC players.

Andrew House was the last person who actually viewed the PC as a direct competitor as he was interviewed here: https://www.theguardian.com/technology/2016/sep/08/playstation-boss-andrew-house-ps4-pro-our-approach-isnt-reactive-this-time-around

Regarding the PlayStation 4 Pro, he suggested the Xbox wasn’t even being considered its main competition. Rather, it was the PC. “I saw some data that really influenced me,” he said. “It suggested that there’s a dip mid-console lifecycle where the players who want the very best graphical experience will start to migrate to PC, because that’s obviously where it’s to be had. We wanted to keep those people within our eco-system by giving them the very best and very highest [performance quality]. So the net result of those thoughts was PlayStation 4 Pro – and, by and large, a graphical approach to game improvement.”

Funny to see such a quick 180 turn after a leadership change.

It makes sense to release games to a wider audience who can enjoy, both creatively and commercially.

I wish Microsoft would bring their PC games to PlayStation (Forza Horizon etc) 😂

It may be a minor effect now but as soon as all of their games release launch day on PC is when it will start to have an negative effect for Sony. Long term, they may lose money.

I’ve owned 3 PS4s, and now 2 PS5s. Sony has made a ton off of me from their hardware and THEIR PS store. My kids and my buddy have wanted me to to make the jump to PC for a few years now but I really enjoy Sony exclus…….games. That has kept me from making the jump. I buy a ton of games digitally, and Sony makes a ton of money on that, even from games that aren’t their own. They make a ton off of every MTX people spend on Fortnite for example.

So, I’ve already decided I’m close to jump. I wish they’d go ahead and release Sony games day one to PC. Some may say that will never happen, but if the PC market is successful enough, public outcry along with shareholder pressure will force them to make that change.

It may not seem like that big of a deal, but if I don’t buy multiple PS6s and in turn don’t use the Sony store anymore, Sony is going to lose thousands just with me and that will be a ton if others follow suit. Because of YouTube and Twitch, games like Fortnite and Minecraft are huge and they are pushing young kids to wanting PCs. I never wanted a PC when I was my kids age, but my kids want one and I’m sure there are many more out there. What I’m getting at, is that Sony is going to make money in the PC market, but it may not be worth the losses that come with it from gamers like me.

The fact that PC covers the random popular Steam games, Xbox games and now Sony games make is easily the best place to play. It’s looking like the PS5 will be my last Sony console. I have no problem setting up a PC and running it on my LG CX tv.

@Hordak I don’t understand comments like this when you can connect PCs to tvs…..

@Carl-G you do realise it was Shawn Layden that started the strategy to port games to pc. He just said so himself in an interview and his reasons for it. Jim Ryan is just carrying it out.

The only reason they've done this is for accounting reasons. Makes it much easier to see and show investors how well that side of the business is doing

PC is the best place to play, 4K 60fps all the time, no performance mode or graphics degradation, always higher unlocked frames, ultra wide support, better graphics better features better everything, supports all controllers dualsense dualshock xbox...etc. it is the ultimate god tier platform, a behemoth

@BRUTALSAM Thanks for that captain obvious but that is only if you have a top range pc.

That's well out of range for most gamers, including those who themselves play on PC.

I'm sure you've seen the stats for the average PC gamers rig.

@Hordak I've been PC gaming in the living room on the couch for over 7 years without my PC being in the living room LOL it surprises me and amazes me that people with misconceptions like this still exist hahahahahahaha you never looked it up or heard anyone talk about it? and I'll tell you one more thing.. steam has a big picture mode similar to consoles dashboard lol it's literally the same thing.

Just accept that is gamers are just $$ for the gaming companies, sony will make a lot of money releasing games day one and that's what they want, no matter what the die hard console buyers think, they want the best of both worlds, according to Google 3.1 Billion are gamers and 48% of them are pc gamers that a whole load of pie that Sony have been missing out on and Microsoft are already in there, you really think Sony give a damn aboit what the the console buyers think when they can have both ?

@justemu so at the start of next year we're getting Horizon forbidden west, gt7, forspoken, ghost wire tokyo, stray, sifu. And hopefully sometime in the year the new GOW and final fantasy 16. And the PC is just getting GOW2018! Plus they have 25 games in development with nearly half being new IP, but yeah they are definitely making the PC their top priority 🙄

What matters to me is the price because if they’re charging less for PC players then they’re just killing reasons to buy a PlayStation.

@BRUTALSAM fact remains your going to have to pay £1500 to get a similar spec PC. I've been gaming on pc's for over 25 years and yes it has its advantages but it also has disadvantages. Yeah online is free, but it's also full of hackers/ cheaters. I've really enjoyed playing on a closed eco system since getting the ps4 and now the ps5. Also like not having to update my graphics card every 4-5 years and checking what the minimum specs are. You buy a console, you know it will play every game until the next one comes out.
Its great you love the PC so much, me personally I'm looking forward to playing all the big Sony games coming out in 2022, I'm sure they will look great on your PC in 2023/4/5

The irony here is that Sony makes most of its money on games, not consoles. If some PlayStation gamers get their knickers in a twist and decide they're never buying Sony hardware again, it's really no big deal, there's plenty of PC gamers who'll buy Sony's games in their place - so the only real loser is the PS gamer for having a tantrum in the first place.

At the end of the day console gaming is still much cheaper and easier (in terms of hardware, anyway) than PC gaming (and there are plenty of gamers who do both). And timed exclusivity still means something if you're the type of person who wants to be playing the latest games on release. Let's face it, those people are the ones who really put money in Dev's pockets. Stingy buggers like me who rarely buy a game that's less than 50% certainly aren't

@danlk1ng totally agree with you, for the let's say for arguments sake 4% that will cut off Thier nose to spite Thier face and boycott Sony , there is a hell of a lot more pc players that will buy Thier games and Sony will make more money which is Thier goal

Putting aside the metadiscussion about Sony games losing exclusivity, if they really are intent on branching out to PC in a bigger way, then they need to release a new wireless adapter that lets you easily connect the DS4 and DualSense to PC and use wired headphones connected to the controller. They released one for DS4 years ago, but it's been out of stock for a while now, so you just have to hope your bluetooth connection plays nice with those controllers.

@Martsmall I think their goal is to make money, spread the brand and maybe sell some extra consoles to pc players that might never have bought one. Makes sense to me.

@Serialsid why would pc players buy a console when the games that were exclusive on console will be on pc ? Makes zero sense

@Martsmall because they might play GOW 2018 and really love it. Might want to really play the new one that's coming out and don't want to wait 1-2 years to play it.

@Serialsid eventually they will release day one ,it's a money maker for them and not one person at Sony ( or any other company ) will turn down making money

Edit : let's say 1.6 billion pc players and say 60% of them buy a playstation game that's a lot of money but only a few of them will buy consoles ( one off purchase every gen ) cause Thier die hard pc players. Which do u think Sony are after for the money ?

@Martsmall sony sold around 330 million games last year. They have said 71% of their games sales are now digital. That's where they make the most money, people buying games through their PS store. People buying FIFA, cod, battlefield, Assassins creed through their store and them taking a cut. They need people to buy the consoles and have them sat in their lounges. They are not going to do anything to jeopardise that.
Don't think they will go day one until its streaming only. Then everyone will just have a xbox, ps and Nintendo app on their tv/ laptop phone etc.

@Royalblues You can have a PC and still have a console connected to a nice big TV in the living room. Some games you want to play on a comfy sofa on a big screen. Not everyone wants to have a PC connected in the living room.

@Martsmall 1.6 billion pc owners are not top end gamers. Look on the steam hardware statistics. Most pc's in the world will not play GOW 2018. And let's not forget when the developers start really using the ps5 and it's features your going to need a good rig to keep up.

@Serialsid yes it is the software that makes them the most but there won't just be the playstation store on the console it will b on pc as well , as for the other games they will still sell consoles/games but extra income from pc sales as well like Microsoft do ,they are init to make money and this is a way for them to make money ,They are positioning themselves for this ,And there is a lot of ppl with gd enough rigs to play gow and other games and there are a lot of gamers that will easily keep up with hardware even if say 30% of them do it's a lot more money selling them games than converting a few % to a ps console every Say 6 years

Edit : oh and if these pc gamers haven't had a playstation in 5 gens and stuck to pc nothing is gonna move em to buy a console

@Martsmall 4 top graphics cards in the last steam survey (sep 21)

Gtx 1060
Gtx 1050
Gtx 1060ti
Gtx 2060

All of them less powerful than a ps5. DF have said the ps5 is roughly equivalent to a gtx 2070 super. It's 9th on the list. So a hell of a lot of pc gamers will be playing a worse version of gow if in fact they can.
And steam is a place for gamers. Most pc's in the world never see a game in their lives.

@Martsmall I posted this on another similar topic the other day. It's an interview the former boss Shawn Layden gave a few weeks ago. States his reasons and why he thought it was a good idea. Time will tell how it all plays out in the long run, but I honestly don't think Sony will do anything to hurt the PlayStation brand as its their biggest money maker.

Ex PlayStation boss Shawn Layden in an interview 2 weeks ago.

“The idea of going to PC—and I don’t think you’ll ever see PlayStation do a day and date with PC, but you know, never say never—but the strategy as we were developing it when I was there was that we need to go out to where these new customers are, these new fans could be,” he said.

“We need to go to where they are because they’ve decided not to go to come to my house so I’ve got to go to their house now.

“And what’s the best way to go to their house? Why don’t I take one of our top selling games, which has already blown up the marketplace, it’s already been out there for 18 months or 24 months, there’s no real retail activity against that title, I’m not trading off one sale for another, and bring that to the personal computer platform and let them have an idea – you guys choose not to come to PlayStation but let me show you what you’re missing.”

For Layden, “there’s no losing in this transaction” as PC game sales aren’t coming at the expense of console software purchases, and ideally they might encourage PC players to buy a console down the line.

“It’s a way of outreach, that’s how I see it – trying to get to the people that the platform doesn’t currently speak to,” he said.

@Serialsid yes but he's a EX ps boss ,things change and them rebranding the studio shows which direction they are going

@Serialsid and I bet back when he was in charge ps owners would have said we will never see a ps game going to pc

@Martsmall oh and I was a pc gamer for 25 years, spent £1000s over the years keeping up with the needed specs. liked the look of some of the games on ps4 so I bought one. Then traded it for a Pro and now a ps5. Most top end PC gamers are cash rich, buying a console for £450 is nothing compared to a top end gpu.

@Serialsid u saw the PS4 games and got one ,most die hard pc players won't and once they release day one ( I predict by end of 2022 start of 2023) they will announce a day one game ,it's extra income for sony like Microsoft do now , anything for extra money for em

And I'll b honest I don't mind when they do

@Serialsid and honestly think of it this way , someone say plays gow and likes it ok ? They go out buy a ps just for the Gow game when they have a pc that will run everything Xbox/epic games/steam/Amazon gaming / even Nintendo roms ( if u Pass the illegal side of it ) and others , not a lot of ppl will do that the percentage is really really small

@Martsmall yeah most wont, but maybe a few will, and that's sales they wouldn't have gotten.
Plus people seem under the impression that just because there are a billion pcs out there that the games sell massive.
Half life 2 one of the biggest and best pc games ever(my personal favourite of all time) sold 12 million by latest count. Witcher 3 12 million. Cyberpunk 2077 4.5 million. GOW 2018 sold 19.5 million on 116 million ps4's.

I'm supportive of the idea of PC ports. Having larger active communities i.e. paying customers, will mean much healthier economics and benefits for Sony's first party studios and their employees (says the idealist in me). We'll see the benefit in future releases for sure!

However, the fact that, at least currently, PC releases will be delayed a fair bit will mean that these PC versions will be getting some reworked features and additions that I feel most likely won't find their way over to the older PS version.

A small worry in the grand scheme of things but if Sony manage to provide updates across the board then I would be very pleasantly surprised I'm hoping, like most, that Sony eventually decide to have both versions out day-and-date.

@Serialsid because gow wasnt available on pc now imagine they get the best of both worlds , cyberpunk the pc number sales or ps ? If pc say gow 116 million on ps and say cyberpunk( picked cause it's lowest) numbers 4.5 million on pc thats 4.5 million more sales and chances are would sell more than that cause a game ppl thought would be exclusive no longer isn't , see what I mean ? They would still make thier money from ps sales and extra from pc , I posted earlier that some ps will boycott Sony if they did but it won't b alot of ppl cause it's like cutting off Ur nose to spite your face , the share holders would b livid, u gave away 4.5 mil Sales cause of the let's say 50000 psnfans are annoyed ?

And I know not all of the 4.5 million would buy buy let's say for arguments sake 2 million would

Edit : omg I get a email notification when u reply in gonna have to start deleting em there's so many lol

They aren’t porting up to the minute titles. The fuss is about nothing.

@zebric21 Why does it matter that PC games can get PS exclusives years after the initial release?

@Martsmall even if that is true, who cares? Business strategies change.

@Martsmall I agree that sony want a slice of the pc market. They will sell millions of copies of gow2018 I reckon.
I just think in my own personal opinion they will not put them day and date this gen(maybe a multiplayer game, maybe).
Anyway I'm off, enjoyed the chat 👍🙂.

@Arnna ull have to be a bit more specific than even if that is true what part ?

Business strategies already have they established a pc port studio

@Serialsid night

This is exactly as I predicted minutes ago. Every console maker/publisher will become an app/sub that's available on any PC or streaming device. Xbox app. PlayStation app. Nintendo app. They'll all be on any PC in the world.

It's great. PlayStation can earn more money from their games to make more awesome games and let their studios grow and expand.

“No need to own an XBOX” because XBOX games launch on PC. Yet Series X is the fastest selling XBOX console. You people are mad! Remember when legalizing marijuana was gonna turn the entire population into potheads? Well, they legalized it in many places and people who didn’t smoke it still don’t smoke you. Please don’t run for cover when the sky is falling!

@AhmadSumadi tbh I see most commenters online echoing the same sentiment of agreement and would call this good progress

Although of course I've seen some of the trolls saying what you quoted. Best to ignore them. They don't tend to be representative of the majority.

@AhmadSumadi "Yet Series X is the fastest selling XBOX console" Is it though?. I mean Xbox One's lifetime sales was only like 50 million units, after that they started to hide their sales numbers. I wouldn't trust Microsoft numbers. And yes once games start appearing on PC at launch there is literally no need for a console if you have a gaming pc.

@GamingVeteran I hear you. But what if you don’t? Most PCs aren’t gaming PCs. Most gamers would prefer to play games on their 50”-75” TV than their PC monitor. Anyway, expanding the user base for the software is a good idea. I’ll start complaining when Day 1 releases are a thing. But I won’t complain about Day 1 releases being a thing before Day 1 releases are a thing.

@OmegaStriver I also have an office in my house that is for work and I don’t use it as a place for entertainment. It’s called compartmentalization. My initial comment had a little bit of joking in it but it must not have come across in print.

It’s fine for people to use their PC for gaming. I, however, never have and never will because I spend my time using it professionally for work and absolutely want a complete disconnect from it when I need entertainment. My choice, my opinion yours is not wrong and neither is mine. I don’t want or need it connected to a tv.

Yeaah, I think I'll upgrade my pc (and keep my ps5) when ps6 come out rather than buying new playstation, a console without exclusive is just a custom made pc with expensive games (with no regional price on psn).

I wonder if at some stage, PlayStation should just release its own line of prebuilt gaming PCs too. The prebuilt market needs a good shakeup and a brand with such recognition can certainly bring heat to the market the same way the OG PlayStation did to the console market.

@SweetSummerShunv i have considered this idea as well and it would be a great idea. if sony can re-invent what a pc machine can be and make it entirely modular in design, that would be pretty neat.

Getting screwed by Nintendo 30 years ago...now teaming up with Steam..."we do not forgive, we do not forget...expect us"

@SweetSummerShunv releasing a console provides a certain "guarantee" the games throughout its lifecycle will run fine. Releasing a pre-built PC won't promise you any solid gaming experience beyond 2 years after it's purchase However...it would be a funny term analogy ... PC Workstation for the office VS PC PlayStation for playing

@__jamiie I don't think Nintendo would follow because even on very cheap PCs, performance would likely be better than on Nintendo's own hardware hence diminishing it. Also on the portable side, the Steam Deck is pretty much a much more powerful Switch for not much more money.

Meanwhile with Playstation and Xbox, you need a PC that is more expensive than the console RRP to get better or even comparable results so console is still the cheap, convenient option.

This approach has worked for Microsoft so it will for Sony. Laugh all you want about Xbox ‘having no games’ because they release on PC at the same time, Microsoft’s gaming revenue has shot up and Sony now want in on that too.

There’s still a place for consoles, I don’t worry about that. People forget that PC is the lowest spec for games to be played on, those with top end gaming rigs are the minority. Where I think there’ll be an issue is with Sonys pricing, I already won’t pay £70 for Sonys games, it’s a rip off and if they start coming to PC, 6 months to a year later for cheaper, questions need to be asked.

It’s like with fans and anti fans. All is in the compromise and measure. I guess you probably can’t get it. Extremism and ideology is bad either way. 🤷🏼‍♂️
Sony games were on PC and on mobile a long time ago. It doesn’t have to be all in or not at all.

Edit
Since people really want to talk day 1 release on PC for ALL PS games (like Xbox) every time PC is mentioned even if that’s much speculation. That would not be a worry for the short term. In the long term though, I predict clone PC consoles from many brands. Would that be a good thing or a bad thing for you? Only you can tell when that happens.
My opinion.

@IonMagi its terrible

@DotM They are smoking crack

@Royalblues yep. Well done lying Ryan

@art_of_the_kill exactly but those idiots who keep saying putting games on pc is ok wont say anything about this

@truerbluer Andrew House was smart and i wish he stayed for much longer . Cant say the same thing about Ryan

@Serialsid Yeah and Jim Ryan could have stopped it but he didnt

@amenohi exactly

@Umar why would he want to stop it? Shawn Layden made some very good points, makes very good financial sense for Sony.