Sony debuted a new PlayStation 5 commercial this week, and it’s already racked up nearly two million views on YouTube. However, with the PS5 price and PS5 release date remaining under wraps, there’s still a big question mark over whether the device will deploy this year as planned. The platform holder has stated on multiple occasions that it remains on schedule for a Holiday 2020 launch, but there are plenty who have their doubts.
However, speaking with GamesIndustry.biz this week, marketing bigwig Eric Lempel provided a brief update: “We're pulling it together. We will launch this year – that will happen – and from my end we will absolutely make sure that we will bring all of the magic and all of the excitement of launches that we have had in the past.”
Elsewhere in the interview, Lempel suggested that the PS5’s launch window will be the “best lineup” in PlayStation history, which we suppose is a relatively empty statement from a marketing bigwig, but based on all PS5 games announced so far, we reckon he may have a point. Here’s hoping we get more information on the next-gen system next week.
[source gamesindustry.biz]
Comments 63
can't wait man!
A price and release date would be very convincing.
Too bad Sony does not go first this time around last time it was Microsoft who revealed the price!
Come on Sony this time its your turn,!
At least Sony is standing firm on their release date. Hopefully we don't have to wait until October for a price and exact date lol.
Great! Now reveal the price and let us preorder it Sony!
I am getting rather annoyed now, there is still no price, Release date OR pre-order date yet, I have had the money in my account now for 4 months and I know IF I spend it......... Sony will open pre-orders and I will miss out?
I am going to call it, We will hear something next week? Another date for the next Ps5 event that will reveal a price, release date and to finish a pre order date?............ Then my alarm clock will go off and I will wake up in my bed STILL WAITING FOR A PRICE AND DATE!!!!!
I've definitely missed something, what are all these amazing launch games that have convinced you this will be the best line up ever??
@Deljo. Oviously sony knows about the launch lineup🤔.so what you saying.and i believe them.sony never let me down.been with them since day 1 in September 9.1995 in new york.the king 👑 of gaming. And the g.o.a.t the sony PlayStation.word up son
What I like to do with console releases is to put a certain amount of money towards the pre-order every paycheck so I'm not dropping a huge amount of money on it all at once. So I'm hoping they don't have the release date extremely close to the date announcement.
Im beginning to wonder if it's going to be a US launch first with the rest of the world to follow 2021.
Keeping them in the time frame but holding out till the last minute incase they can do a worldwide launch.
@Wavey84 couldn't agree with you more, ps1 had by far the best launch for me. Coming from the snes and megadrive, I can remember standing outside dixsons window (I'm from the uk) watching the ridge racer demo playing and it blew my mind - this was truly next gen. The next big jump came with hd but your right, I haven't seen anything yet that truly raises the game from the ps4 pro. I've been gaming for a long time now, I'm in my early 40s, and normally I'm all over a new console launch but this is the first time I can remember that I dont think I'll buy a console at launch (and I actually queued to buy an Atari jaguar...🤔) would love to be proved wrong but at the moment I cant see it
Yeah, with halo not launching this year, this is a golden opportunity for sony to sells ps5 alot more than xbox x in the usa with with great launch games like spider-man mm, demons souls, and maybe gt7 before the end of the years.
My worthless guess is an announcement in 2-3 weeks, late November/early December release, $499 digital and $549 disc.
I just want to get everything pre-ordered ready for release! I've had the money saved up for ages!
I think the pandemic may have some impact on how early Sony can state the price. However, how important is it, really? How expensive could it be? Worse than the first ps3? I dont think so, and I’ll buy it no matter what. But not until next year around this time anyway 😊
Sony vs Microsoft No blinking competition over price.
In the meantime I’m convinced there isn’t a good reason to order a machine that could be any price, have no games I want to play that are likely to be rushed anyway, and could still be delayed. The PS5‘S and XBX’s biggest competition for Christmas is the current generation of gaming that comes with so much certainty.
@Deadlyblack how can they stand firm on a release date they haven't announced? lol.
All joking aside (and that was a joke) I get what you mean, but this year has been a very weird one, and I'm going to say so far, Sony's lack of clear concrete information is poor. When they show something it is always slick and we'll constructed, their PR team does well when they communicate, but they aren't communicating enough. Cerny promised a teardown in March, we're very nearly in September and so far nothing. Do I think they'll launch this year? I'm convinced Sony want to, and think they will, but I've not been convinced so far that they will because of the lack of any concrete information.
I was meant to be going on holiday to ibiza with a few of the lads this summer, it was cancelled like many holidays for obvious reasons.
One good thing to come out of that means I've got an unexpected pot of money so I've got the funds ready to buy and can probably afford to treat myself to a decent amount of new games to go with it....... Every cloud and all that.
Would still be nice to get a specific price and launch date though
I have no idea why they haven't announced the price and release date yet.
Te ps5 marketing is about as bad as what Kojima did with death stranding: "it's super duper great and unique... But we won't tell you anything about it"
@Rhaoulos I kinda liked that about Death Stranding, even going into the game I had no idea what it was all about. Yeah, it could have been rubbish but it’s hard to be truly surprised by anything these days.
@SLEEVExOFxWIZARD it's definitely software (games) that will be the biggest issue. There's no way Covid-19 hasn't impacted the development schedules of launch software. We've seen some games slip already, and I wouldn't be surprised to see a few other slip too. Enough for either manufacturer to pull out of a 2020 launch? At this point I doubt it.
@Ridwaano I'd Sonys intention is to undercut Microsoft then its so much better for us if they wait.
@nessisonett there is a limit to the amount of teasing without any useful info I can take before getting annoyed. Death stranding went way past that limit
@Rhaoulos
'I have no idea why they haven't announced the price and release date yet.'
Come on. Of course you do 🤓
Cool. Tell us the price.
@Deljo exactly this. The launch line up is 90% cross gen games that don’t utilise the power of PS5. I literally see no point in picking one up straight away, it’s one of the worst launch line ups in history imo.
We shouldn't have to wait too much longer for price. If you work backwards, could they realistically go into October without having revealed the price? I don't think so. I would say middle of September is the latest they could dare to go to!
So three or so weeks to wait at most.....hopefully!
@nessisonett I only got it recently because I thought it looked too weird and..well..boring when it came out, but pleased to say that after picking it up for £18 in recent sale I'm loving it! I can understand it wouldn't be everyone's cup of tea though.
Maybe just give us a preorder date at least then reveal price later on, ill preorder and decide later.
Stop teasing us price and release date please
As Barney in The Simpsons once said, "Just hook it to my veins!".
@JJ2
no release date = the software isn't ready and they want people to keep buying as many ps4s as possible
No price yet = they are trying to figure out the maximum price we are selling to pay/ waiting for Microsoft to announce the price for their console while they are waiting for Sony to announce the price of the ps5.
Did I guess right?
@Rhaoulos I'd be surprised if the software wasn't in a releasable state already, I can't imagine a project like this being run in a waterfall model, and we're close enough to release that anyone following an agile software development model will have finished all of their MUST items and most of their SHOULD, leaving the remaining work to be things that could be delivered after release, but it will be better if they get in before.
They might be waiting to see what happens to their projections for the Bill of Materials before fixing the price to keep their hardware profits/losses within acceptable boundaries, and of course they'll be hoping Microsoft blink first so they have all the information before deciding where within their target range is likely to look best side by side on store shelves.
I can't see either manufacturer going above $600, and I can see strong incentives to get an SKU in at under $400. Without knowing how the BoM is looking to average of at over the next two years and what their competitors are going to do, it's difficult to guess where the flagship consoles (XSX/PS5 Standard) will place within that range.
My guess might be that we see a spread like XSS@$300, PS5DE@$400, PS5@$500, XSX@$600 which gives MS the ability to say "We will sell you either the cheapest or the most powerful console" and Sony the ability to say "We will give you the best value for money gaming experience", because other than a disk drive, the two PS5 SKUs are due to be the exact same hardware with only slightly lower artificial/synthetic performance statistics than the XSX.
EDIT: spelling
PS: I say artificial/synthetic because we can't know how these consoles will perform comparatively until we get full in-game benchmarks, and it's likely that when we do get these, results will vary between different game engines and how they are used, as well as how well different studios have optimised their games. My point here is that the stats are meaningless until we have real data to back it up
@Medic_Alert
We dont really know of course. The thing is the new xbox controller has been leaked and we now know the SS is real. It must be in production just like the SX as we speak.
What I mean its getting more and more likely the SS itself is going to show up in a leaked pic.
I dont know Sony or Ms plans or how they think but personally I'd bet on Ms getting pressurized into finally revealing the SS and when they do, they have to reveal the price because that's its only advantage.
Maybe it will turn out different and Sony will feel complacent and over confident with Halo delay and all revealing their price first though.
I think people are starting to really get a bit fed up waiting on a price to be released by both Sony and MS, they just need to peel off that plaster and get it over and done with whatever it is.
I think PushSquare is creating this price and release frenzy with thiese repetitive articles. It is right, that SONY borrowed "coming soon" from Blizzard Entertainment (Diablo 3 release took 1.5 year since serious "coming soon") and their Lempel is rather Bigloose, but there is no need to point it out every few days... It is meaningless and won't fasten things.
What happens if the World goes back into Lockdown? Then it won't come out. I would never say definitely about anything no more
Then Sony NEEDS to announce a release date/pre order date. Credibility on it releasing this year trickles away the longer they take
I will let you guys beta test it for me so I get to enjoy the PS5pro with no defects.
@theheadofabroom I agree with your prices, except I can't see series x being $600, I think it'll come in at 500 along with PS5, then digital PS5 at 400 and series s at 300.
@Rugga great, enjoy your three or four year wait for a not-even-certain-it'll-ever-exist console whilst the rest of the world enjoys next gen.
Apple announce and release products in a short timeframe and it doesn't do them any harm, it allows 'fans' to build hype up amongst themselves and that filters out everywhere these days.
Whatever it costs people are excited to go into the next gen, PlayStation has a strong line up of exclusive titles - how many will be available at launch time will tell, I'm looking forward to finding out!!
@Porkfiend I'm happy for XSX to be lower, I was going off some unreliable rumours that suggested it was struggling to get below the $599 price point, but I can't help imagine that if MS announce first, Sony won't shave at least $10 off the price to combat the perception of not being as powerful.
All their comments have been about making sure the PS5 is good value, and a cheeky dip under in price would help a lot with that perception. Meanwhile they can afford to lose money on PS5DE because that's almost guaranteed revenue through the PS Store for the next 5-10 years
@Rhaoulos Covid-19 is the reason, it's had an impact on everything including this.
@SirAngry Nah I think it has...
@Porkfiend And mayb a little Corona Virus tax cos suddenly everything in our country has gone up...Food, Petrol, Cars, public transport, clothing...etc etc...
I'll believe it when there is a price. Until they announce a price it's not happening .
@Kefka2589 they are margin of error between the 2 the series X is not that substantially faster it's not like base X1 vs PS4
@MrGawain I'll probably wait til the next holiday season to commit to a ps5/Xbox.My PS4 pro & Xbox one X are holding strong so I'll still be playing them for the next few years at least.
@Wavey84 you wouldn't want Cyberpunk at launch?
I guess it's not a big deal for people who already have a PS4, all I've currently got is my PC and a very dusty Wii. I don't see the point in buying a PS4 in 2020 so I'll buy a PS5 at launch come what may, as I know it'll be my AAA machine for most of the next decade, and then I'm in no rush to upgrade my GTX1060 until a decent RTX card stops being silly money.
I can imagine this being a similar thing for non-fanboy people with an XBone, as I'm not seeing any need to upgrade in the next couple of years, so why not go for the PS5 and play some of the PS4 games you missed out on last gen?
At the end of the day I don't care how 'next gen' my games look, I just want some new stuff I haven't played to death already 🤷♂️
@nessisonett I hope that doesnt carry over because death stranding was rubbish unfortunately...
Last week point of sale PS5 merchandise for retailers became available to order. This means Sony is going to announce the date and price very soon.
Guys, chill. It's just a console Sony will announce all the details sooner rather than later. In the meantime work on those backlogs (if you don't have one, than that's on you).
@Kefka2589 I went into Death Stranding with an open mind and while it is quite a unique game I found it to be completely boring. I played it for 20 hours nearly thinking it may get better and for me it never did, so some of the hate for it is warranted in my opinion.
It’s a marmite game for sure, you either love it or hate it, sadly I didn’t like it.
@gollumb82 I'm chill, I've got plenty of Steam backlog to work through, if you're referring to me. I was just pointing out that people with the PS4 aren't the only market for the PS5, and I can't see why a title being completely 'next-gen' is going to be an issue for people without the PS4.
There's a whole load of Sony exclusives I'll be looking forward to, plus a small handful of games I didn't want to play on PC because of particularly aggressive DRM cough*EA*cough.
I'm fairly sure I'll have a PS5 under/behind my TV come Xmas, the only thing I'm in a hurry for is getting a pre-order in to guarantee it.
@theheadofabroom
Nah, man. I wasn't targeting anyone specifically with my comment. If anything, I think us fans should giggle a little because Sony is running out of time to reveal the PS5 fast. I get you- if I didn't have a backlog I'd probably try to get a PS5 day one (hell, I might still try if my jet-engine PS4 PRO pisses me off enough). Stay sharp then. I suppose the PS5 will be selling like hotcakes come X-Max
@Kefka2589 that's… An incredibly mature attitude towards video games. Is that allowed here?
I thought 60 fps WAS the current standard.
Expecially considering ps4 has VR which needs to be at least 90.
4 months left and no price or date
Maybe tell us when and give us a price? I'm getting blue balls over here...
C'mon PS5! My day-one PS4 is getting a bit flaky and sounds like a poorly Chinook on take off!
Most likely waiting on Microsoft to announce their price, and also finishing off development of some launch titles (possibly Demon's Souls) before announcing it in one live stream. My estimate is $499/$399 launching on 13th Nov 2020.
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