EA has today announced that it, along with Sony, won't be hosting a pre-E3 2019 conference at this year's expo. Instead, the publisher plans to host multiple livestreams across the days of 7th-8th June focusing on a variety of different games.
The blog post reads: "It all starts this year on Friday night, 7th June, 2019, with an all-new EA PLAY kickoff event. We're skipping the press conference this year and are replacing it with multiple live streams that will air during the first two days of the event, bringing you more of what you've told us you want - more gameplay and insights from the teams making the games."
While it is another loss for E3, it's not like we're missing out on too much. EA's PLAY events these past few years have been notoriously bad, with a ton of sports related filler and little in the way of big announcements. Still, we'll miss the build up of anticipation that makes way for inevitable disappointment.
Do you feel let down at all by the news? Hype up the next FIFA title in the comments below.
[source ea.com]
Comments 36
that's Sony AND EA out of E3 plus with Nintendo not really being there with a proper stage show for the last few years it really has become irrelevant hasn't it
doesn't look good for e3 but at the same the EA show was always just a bad opening ceremony these last few years,so it's not much of a loss.
I'm curious to see if Bethesda does a press conference this year.
Oh man, where is Pewdiepie going to get enough material for his E3 cringe videos now?
EA Play is nothing new, they've been doing it for the last 2-3 years. They'll still have a pre-E3 showcase, I guarantee it.
I'm sure I speak for a lot of people when I say...WAHHOOO
Thank god for that
@FullbringIchigo didnt Microsoft bail last year and do something from their own venue too? Seemed pretty hypocritical when microsoft and nintendo got together to slam Sony's decision when it was announced last year
capcom should be at e3.word up son
@Rob_230 no MS was there, it's where games like DMC5 and Jump Force were announced but they did also have their own pre-show before it started too i think
anyway E3 has been the XBOX show for the last few years anyway, they always get the best stage and the best time slot (imagine that the American company getting all the best slots at the American event)
That's interesting. Not sure in what way yet haha
I am going to miss the Push Square live stream chat but apart from that...
Wait, hold the phone... EA actually made a good decision?!
I'm speechless. Thankfully, these are text-based comments.
And people say Sony isn't influential.
Love or hate EA, just like Sony they know how irrelevant E3 is
Wow E3 is gonna be short this year 😂😂😂😂
E3 is now all but dead
@suikoden EA's just following it's big brothers.
@NintendoFan4Lyf yeah I think next year it will be a more traditional E3. This just seems like a lame duck year before next gen kicks off.
Now at the same time I do think E3 is somewhat becoming irrelevant. With the immediacy of news, most things leaking anyways and small events throughout the year just doesn't have the same magic it once did.
No one cares EA.
@Devlind Just Pewdiepie being in the video automatically makes it cringey.
That's tragic.
As much as I enjoy watching the various press conferences at E3, I'm not bothered about a lack of EA this year.
EA didn't want to be booed off stage for yet more 'mess'...
Nothing but a shareholders meeting anyway.
EA are gunna surprise me big time this year by bringing back Dead Space and SSX.
Excellent! Get 'em outta here!
Just show Respawn's Star Wars game. Forget the other stuff.
@FullbringIchigo Then its even easier for Sony to drop it and get their own events.
@BAMozzy Even EA knows that the E3 is over. 😁
It comes at a terrible time for most Europeans. I think 70 % will watch it at a later time anyway. So why waste massive amounts of cash on something like that.
Balance has been restored. The best company bowed out of e3 and so the worst bowed out as well.
It'll be interesting to see how E3 moves from here. I don't think it is as irrelevant as people say. It is THE gaming event of the Summer, in the US at least. I think a lot more companies are going to go the digital presentation route, like Nintendo. I do think Sony will be back though, when they have more to show.
E3 has been dead for years, to be honest. There's simply no surprises anymore. Everything gets leaked way beforehand, and then what does get shown (usually) is underwhelming. The last "good" E3 was when Sony didn't even speak, they just spent an hour showcasing their games. I think it was 2016? I can't remember exactly. I mean, Sony was pretty solid last year, and the games they presented were fantastic, but it was just not a good conference overall (presentation wise).
Good riddance I say lol
@Flaming_Kaiser E3 has been pointless for years - ever since the industry were able to express their own views directly to their target audience through Social Media.
The Publishers/Manufacturers can hold a Press conference ANYTIME they want and to their target audience rather than pay extortionate amounts to attend a yearly get-together to try and sell their products to the Press who would then be responsible for drumming up hype and letting gamers know what they were able to remember/record via magazines.
Skipping E3 is skipping the 'middlemen'! They can easily hold their own press event, show exactly what they want to show and when they want to show it - not wait for their turn at an annual event with a 'fixed' time.
EA haven't been at E3 for a few years now - they have had their own event that ties in with E3 and their timings. MS too weren't at E3 either but at a separate location very close by but also fitting in with E3's schedule.
E3 rarely has any surprises as leaks and teasers leading up to E3 give people an idea of what to expect. It makes more sense foe Publishers to skip E3, save all that wasted money on floor space etc and either make a video or host a live broadcast on twitch or youtube at any time they want. As for any 'behind closed doors' game-play, they can send demo's or show game-play to a select few people or invite them to the studio and make them sign NDA's. Tey guve them a date and time when that information can be passed on to everyone via their media pages.
Therefore E3 is totally unnecessary and redundant - unless they change their remit. Its a 'trade' show, like Geneva motor show for cars.
If you look at the last few years of E3, EA have seriously missed the mark and been heavily criticised on social media - not just for what they have shown, but also for the things they have released and their practices.The C&C Mobile thing didn't go down well and even BFv - both the trailer before E3 and E3 itself didn't go well and I bet the bigwigs of EA were annoyed at the questions of loot boxes and past games like Battlefront 2 rather than being asked about the products they were there to show and talk about.
Sony's passed couple of E3's haven't exactly jumped out either. 2017's was very similar to the year before and last years was a mess with the themed rooms idea - again showing games that were shown the year before with only 1 game dated - which then changed weeks after - Days Gone Feb 22nd then moved to April...
Unless E3 changes its remit - which in fairness they at least let some 'general public' in which then becomes more like Gamescom rather than just a Trade Show for Industry insiders and Press. I think if it became more of a public gaming festival for the US rather than trade event, it has a new purpose that isn't a just a big expense for something they can do much cheaper and much better via social media. If E3 doesn't change, then it will disappear...
@nessisonett That's true, but since he doesn't go to E3, then it isn't material of an actual "E3 cringe" video.
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