Commercials - News


  • News PS4's Best Place to Play Commercial Points to New Titles

    Days Gone, Crash Team Racing, more

    Sony’s marketing slogan still believes the PlayStation 4 is the best place to play, and its latest commercial centres on a selection of new software – including Crash Team Racing: Nitro Fueled, Days Gone, and MLB The Show 19. We’ve all seen these ads before, so it’s not like there’s anything new to garner...





  • News Quirky New PlayStation Ad Channels PSone Era Marketing

    Play fearlessly

    There’s a new PlayStation commercial, and if you’ve been around since the PSone days, then this may feel like familiar territory. It’s more of a mood piece, built upon the slogan ‘Play Fearlessly’. To be honest, we’re not sure we fully understand it; we could put on our Media Studies hat and write a more thoughtful...


  • News Detroit: Become Human's TV Commercial Is Hella Cool


    Okay, this is rad. Sony’s released the television commercial for Detroit: Become Human, and while it’s only 30 seconds long, it really gets its message across. Set against a backdrop of gameplay and cinematics, the advert includes voiceover from the outing’s three protagonists. The gist is that everything that unfolds in the game is...








  • News Sony Actually Made a PS4 Pro Commercial

    Horizon! Gran Turismo! God of War!

    Sony’s treated the PlayStation 4 Pro a little like it’s a guilty secret sometimes, shunning the device from many of its marketing materials despite it actually being a pretty bloody cool piece of kit. It’s uploaded a new commercial today, though, showcasing titles like Gran Turismo Sport, Horizon: Zero Dawn,...


  • News This Guy Didn't Understand MLB The Show 17's Commercial

    Strike three

    If there's one popular exclusive that no one ever talks about, it's Sony San Diego's uber-popular MLB The Show 17. The series sells gangbusters year-after-year in the United States, but no one bats an eyelid – and that looks likely to reoccur with the latest instalment. Still, we can't help but feel that the platform holder could...





  • News Woah! PS4 Pro Goes 80s in Uber-Cheese Commercial

    The world's most powerful console

    Sony's slowly starting to ramp up the hype train for the PlayStation 4 Pro, starting with this uber-cheese 80s commercial. The clip, which is tangentially related to Call of Duty: Infinite Warfare's DayGlo-donning zombies mode, describes the device as "the most powerful console in the world" – which it is, of...



  • News Sony's New PS4 Commercial Is All About Greatness

    It awaits, y'see

    Sony's rolled out a summer commercial for the PlayStation 4 in North America, which is all about greatness. As a partially enthused voiceover witters on about the word, the ad includes footage of No Man's Sky, Gran Turismo Sport, Horizon: Zero Dawn, and The Last Guardian. It got us hyped – how about you?




  • News PS4's Latest Japanese Commercial Beggars Belief

    Get chance

    You can't beat crazy Japanese commercials. This latest marketing campaign for the PlayStation 4 is built around the tagline 'Get Chance', and appears to be all about finding excuses to buy Sony's new system. In the first clip, the lady mentions that she'd like to watch foreign dramas, and the Netflix functionality on the PlayStation...




  • News FIFA 16's Commercial Features Some Fancy Footwork

    Play beautiful

    You may want to turn your speakers down for this FIFA 16 commercial as the operatic theme is a little, shall we say, noisy. Still, this is a pretty nifty trailer featuring a vast array of famous faces, from Lionel Messi and Sergio Aguero right the way through to Kobe Bryant. United States forward Alex Morgan also puts in an appearance...

  • News The Best Games Are on PS4, Sony Commercial Claims

    Hard to argue, honestly

    Considering how popular the PlayStation 4 has become, it was always going to get some stick. The system's been breaking sales records left and right, and we reckon that's clouded the judgement of some when it comes to the sheer variety of software available on the device. But events like today's pre-TGS press conference go...






  • News This Yakuza Zero Commercial Has Got It All and More

    TGI Friday

    Fledgling marketing managers take note: this is how you sell a video game. Yakuza Zero's overseas advertisement may only have 15 seconds to work with, but it crams bad fashion, brutal beat downs, and Super Hang-On all into its reduced running time. If this doesn't make you want to own Kazuma Kiryu's latest, you're not human.










  • News Scare Yourself Rotten with This New The Last of Us Trailer

    Extended commercial includes new footage

    Who says that Sony doesn’t advertise its games? The Last of Us may not be due out until 14th June, but the platform holder’s already started promoting the upcoming PlayStation 3 exclusive, debuting parts of this ‘Red Band’ trailer during the season finale of The Walking Dead overnight. It largely...



  • News This Is How Soul Sacrifice Is Being Advertised in Japan

    Is that dude on fire?

    Soul Sacrifice is easily the PlayStation Vita’s biggest piece of software since the system's launch in Japan, so it’s little surprise that Sony’s making a big song and dance about the release. This hyperactive fifteen second commercial uses actors to demonstrate the title’s magic-based action and co-operative gameplay...

  • News Metal Gear Rising: Revengeance Is Having the Worst Day

    Feelin' like a freight train

    Ever had one of those days where everything seems to go wrong? Metal Gear Rising: Revengeance understands you. Y'see, the swashbuckling spin-off is being marketed as the perfect antidote to a particularly bad run of luck. But is it as effective as listening to Limp Bizkit on loop? You'll be able to find out for yourself...


  • News We Recommend You Watch This Japanese PS3 Commercial


    Sony’s Japanese branch always releases the best PlayStation commercials – after all, it’s not been that long since the company opted to promote the Vita with the dulcet (and utterly irrelevant) vocal tones of Shigeru Matsuzaki. This brand new PS3 Super Slim spot isn't quite as catchy – but we urge you to stick around for its full...