If you were watching the NFL last night, you may have seen this curious Call of Duty: Black Ops 4 commercial debut. The video, which features Post Malone, is basically just… Well, we don’t know what it is to be perfectly honest with you. We think it’s parodying the song Rockstar, but it looks like it’s been made by PewDiePie or something, doesn’t it?
Frankly, we were flabbergasted when we first saw this, but fortunately Push Square’s resident popular culture expert Stephen Tailby explained all: “They’re going after Fortnite, innit!” he said assuredly on Slack this morning. “It’s all memes and sh*t. They want the kids playing the Battle Royale mode.” Quite – we suppose being mature rated means nothing.
Seriously, though, what is with this Call of Duty game? It’s such a bizarre package – a literal mish-mash of modes with no consistency or continuity whatsoever. It’s just such a strange proposition, and while we’d never doubt Activision’s ability to sell software, this commercial just strikes us as a company completely devoid of ideas. Watch it go on to break sales records now.
[source youtube.com]
Comments 37
I'm so old.
Well kids are the primary buyers of CoD. The age rating is just a legal formality.
And of course, CoD's target demographic is any credit card with a pulse, and who is easier to dupe than little Timmy holding Mommy's bank card while he shouts the N word?
seriously just play any bloody xbox version COD and all you get is annoying bloody american kids playing going your mama etc etc. MMMMMMMMMMM and why dont I play cod anymore. Time they actually enforce ratings
Knowing Call of Duty's target audience, this commercial still managed to surprise me. I just couldn't believe it when it came on.
I didn't realise I'd been promoted to popular culture expert
@Quintumply Someone has to bear the curse buddy. Now scour YouTube and be up to date on those dank memes.
@Knuckles-Fajita I resign
Oh, they're so edgy and ironic.
What is a 'post malone' confused!!!
The next generation confuse and scare me in equal measure
Millennial humour/music/slang. Kill me.
It’s honestly a little irresponsible I feel. If you’re going to market a game towards younger kids, you shouldn’t make it rated M with a long list on the descriptors. And the fact that the kids shout profanities all the time online just shows poor parenting all around.
But yeah, I saw this yesterday and was flabbergasted. I couldn’t believe COD made the meme status literal. It’s just disgraceful to a once great series. It needs to end. Or be left alone to die after this title, it’s really gone on for too long now and it shows.
@Quintumply I work with young people on my night shift and they confuse me so much.
I thought I was full of crap but the next generation has me beat.
At least they know their target audience is a bunch of 14 year olds who scream obscenities online.
@ApostateMage This is not millennial humor. I am a millennial (24 yr old). This is Gen Z humor.
“We think it’s parodying the song Rockstar, but it looks like it’s been made by PewDiePie or something, doesn’t it?”
His first line sounded like pewdiepie, but as a daily watcher I can say this is nothing like his content.
I don't believe Steve said the word sh*t.
Cod Nation ...... Go down the chippy and get a cod and chips C.O.D in batter.
@jFug yup. Enough to put me off buying this completely, as if i needed another reason after the removal of single player
Yep, saw this yesterday during an odd day in the NFL. Not sure what to make of it, or who this appeals to. I assume someone much younger than myself lol. Maybe the Tide Pod generation.
COD died when they stopped focusing on campaigns
I actually like some of Post's music but god damn this was a big cringe! At least get the real guy to do the skit...
Anyway, no campaign means a big no from me. Idiots...
@Jaz007 Just accept it's something completely different then what it used to be. It's a first person shooter with the name call of duty and that's where the similarities with the brilliant COD, COD2 and MW1+2 end.
Great job, marketing department! Now I definitely won't get this game, lol. Seriously...I was on the fence about it, but now I've made up my mind #gross #embarrassing
@jFug I wonder when people will realise millennials are no longer the younger generation.
@darkswabber Yeah, this would fit more with 2012-era PewDiePie.
Oh, so this is the crowd who were asking for cross-play.
I'm barely 18. I don't understand this and now I feel old.
Wow unbelievable... They lost me with no campaign anyway
@ApostateMage You seem to be confused about the age/date range of millennial.
Millennials: Born 1981-1996 (22-37 years old)
Post-Millennials (gen Z): Born 1997-Present (0-21 years old)
I'm 32...I'm a millennial. This nonsense is not aimed at me or my friends.
I don't understand how this would make anyone want to buy anything. Ever.
They really are just scraping the barrel for ideas these days aren't they.
Ok folks...these ads were made by fans of the game and uploaded with the tag #CODNATION. NOT MADE BY ACTIVISION TO SELL THE GAME.
@Ryu_Niiyama I'm old, I'm always confused.
just looking at the picture i let out a groan and don't even want to watch the video.
After watching that, being Generation X isnt that bad....
Poor Kratos. His image has been sullied by Call of Duty. I think I feel a wave of nausea.
Hello. Gamer of 40 years here.
I don't know what a "post malone" is.
I also don't know why the child in the thumbnail has apparently glued someone else's pubic hair to his face. Is he trying to get into a nightclub or something?
WTF was that?!!
I almost liked it.
Almost.
If I get nightmares tonight, I’ll blame it all on you, Sammy. @get2sammyb
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