Kygo Carry Me Experience PlayStation VR PS4

Sony understands that virtual reality is more than just a platform for gaming, and it's working to deliver more "experiences" on PlayStation VR. One such project was announced during its CES 2017 press conference today, and has been developed by Sony Music. Essentially, the 'Carry Me Experience' is an interactive music video for the latest song by Norwegian "superstar" Kygo. No, us neither.

The demo's available to download from the PlayStation Store for free in North America right now, with additional platforms to follow. Speaking during the keynote, Kaz Hirai indicated that other branches within Sony are working on content for PlayStation VR, so expect more free promotional material to hit the platform holder's digital plaza over the coming weeks and months.