Japan's had a long history of crazy video game marketing, and as such, it's always interesting to see how the latest blockbusters are being advertised in the East. Now, Destiny actually sold reasonably well when it first launched in the Land of the Rising Sun, so it's no surprise that its upcoming expansion, The Taken King, has received a rather good television advert.
Featuring a guy who no doubt dedicates his weekends to Raids, it's a comical ad that we honestly prefer over the good-but-predictable TV spot that we've been handed here in the UK.
Does Katsuji remind you of yourself when you can't stop playing Bungie's shooter? Do you show up in full Guardian attire and demand that your friends do the weekly heroic with you? Have a watch and tell if you cracked a smile in the comments section below.
Comments 12
The sound he makes when he takes his helmet off is brilliant.
Brilliant, haha!
Gold.
Haha yyyyes
Rofl haha 😃
What's interesting is that Sony publishes the game in Japan and Asia so they know how to cater to the Asian Market.
Cheers!!!
Hopefully Japan can carry on the tradition of buying good games which only started last week.
See, if Destiny advertised like this instead of putting up 30 second unskippable ads on YouTube I would've been more inclined to play it
@Anchorsam_9 That easily swayed are ya?
@kyleforrester87 Haha not really, just those unskippable adverts just made me sick of Destiny before I even played it
@Anchorsam_9 Haha yeah, that's the Activision touch alright...
Awesome
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