Deus Ex: Mankind Divided will release on 23rd February on the PlayStation 4 – unless enough people pre-order it. In arguably the most disgusting promotional push yet, Square Enix is a running a Kickstarter-esque 'Augment Your Pre-order' initiative which will unlock more rewards as more people register their interest in the title. The final tier will enable people to play the game four days early.
But how does it all work? Well, the website's not live at the time of typing, but it seems that as the game accrues more pre-orders, extra bonuses will be unlocked. At first you'll be able to pick between three in-game costume packs for gruff protagonist Adam Jensen, then you'll need to select between a digital art book or soundtrack, and so on. The whole promotion seems built around fans viral marketing the game so that all of the extras get unlocked.
Don't worry if you can't be bothered, though, as the title's Collector's Edition will come with all of the pre-order rewards, as well as some physical bonuses like the obligatory 9" statue, steelbook case, and printed 48-page art book. You can learn a little more about the 'Augment Your Pre-Order' promotion courtesy of the video clip below. Remember to give it a good ol' thumbs down on YouTube when you're done.
[source blog.eu.playstation.com, via blog.us.playstation.com]
Comments 22
Does it still count if pre-orders are made via other retailers?
Edit: Wasn't planning on watching the video clip but I did and got my answer. haha
Welp I won't preorder this then.
Just a pool of salty tears, my thoughts exactly.
@WanderingBullet How do you mean? It looks like you can choose to pre-order from wherever you like, including the PlayStation Store.
@get2sammyb My bad, I thought it only counts if people pre-order the game via that site that's not live yet. Anyways, I've just seen the clip.
Vanilla version all day every day for life.
Pre order special collectors editions are crap. Got day 1 edition all over mgs - thanks Konami for highlighting its older than a version without the slogan.
@WanderingBullet It looks like you get a code which you then need to enter onto the website to claim the rewards, so I assume it'll be printed on your receipt/emailed to you.
@get2sammyb Thanks.
Euur okay. The good news is it's out in Feb, didn't think it was coming so soon.
@get2sammyb
Just don't throw your receipt away, a la MGS V.
Um...no? How about I buy the game new at some point and all the bonuses are in the case? No? Ok, Il pass on the game then, Il have plenty else to play square. I'm just getting real tired of pre order dlc, exclusive dlc, etc. Square over the years has gone from all time favorite to EA/activision status. They officially lost what was remaining of my faith with the tomb raider nonsense. Since then, and for a long time, they won't be seeing a dime from me.
This is rock bottom stuff, get it together Square. Between this, Tomb Raider's timed exclusivity, and the cock-up that has been Hitman's release model, it's not doing too well is it?
Meh, while this is one of the worst pre-order schemes in recent history, its also just forgettable garbage that makes no difference. I don't really care what companies do with pre-order bonuses if its just skins, digital goods, and a few mins of extra game play in a bonus mission. I generally don't even redeem those anyway. If its extra characters, large chunks of game play, additional game modes, etc..., then I would care.
Huh figured this was only for preorders through the enix store...
Uhhh... not tp be rude or anything, but if you weren't going to preorder in the first place, how do this affect anything? You were probably going to wait with the mindset that you'll miss any kind of preorder bonus. I'm not supporting these kinds of acts, heck no, but what I'm trying to say is that, aren't we a bit overreacting over this? To me, at least, there doesn't seem anything in the bonuses (other than the mission, which is still debatable) that would aggravate people much. But that's just my 2 cents, I could be horribly wrong, please correct me if I am.
EDIT: Oh, I also want to add, if you don't like the practice, then just don't preorder. But going as far as boycotting the game altogether? You're basically not showing just that you're not liking this practice, but the whole game altogether. Do you really want them to shove Deus Ex in the back with their several other shoved IPs JUST because of a preorder scheme that is questionable? Also my two cents, don't kill me for it.
@Beta Completely agree with this.
Also, while I acknowledge they weren't as intricate as this, pre-order bonuses have been around for well over a decade yet it's only in the past couple of years I've seen people moaning about them. It's always talked about as one of the many "blights" of modern gaming yet I remember in at least as far back as the early 2000s you'd get OSTs, posters, sticker or other stuff if you pre-ordered. Even before then shops would always bring up pre-orders when you went in.
Actually below is a Toys R Us advert from 1997. It's encouraging people to pre-order some crappy Tamagochi thing or whatever it is. Also note it boasting about store exclusive stuff. The other pages of this advert are also littered with prices that you'll only get if you take in a coupon. Bear in mind that coupons like that have a time limit on them.
I only want the game. Not the extra crap they throw in to try and intice people.
How is this a thing? I don't even understand what they're trying to do here.
@ShogunRok the biggest shame is that all three of those game's look pretty good
Eh... no thanks.
I quite liked Human Revolution, but compared with the original Deus Ex it was more of a Human Rehash.
The first game was truly groundbreaking at the time. HR was to DE what the rather good Dishonoured was to the original Thief: a welcome successor, but sadly dumbed down for the "press X to win" generation and also strangely constricted compared with its 90's source material.
I'll probably buy this after it's been out a while and the price drops.
I see no problem with this. It's actually pretty smart on their behalf.
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