Now that China no longer considers consoles to be the spawn of Satan, it seems that Sony is stepping up its plans to release the PlayStation 4 in the potentially lucrative region. Previously, the nation put in place a ban on home systems, blocking their sale due to the perceived impact that they could have on youngsters. However, no doubt realising that its stance was ridiculous, the government abolished that rule in January, allowing manufacturers to produce and sell their products in the country.

And the Japanese giant has responded swiftly, creating a new Chinese strategy department under its Sony Computer Entertainment Japan Asia umbrella. According to Gamasutra, the division will be fronted by Takehito Soeda, who previously served as the platform holder’s corporate communications manager in the country. Coincidentally, Microsoft also announced plans to release the Xbox One in the titanic territory over the weekend. Who do you think will get there first? Place your bets, ladies and gentlemen.

[via scei.co.jp, gamasutra.com, computerandvideogames.com]