EA's Peter Moore: We've Made Plenty of Mistakes, But We Will Do Better
Posted by Sammy Barker
Executive promises improvements at under fire publisher
EA’s not exactly having the best of times – the recent departure of CEO John Riccitiello is evidence of that. But while the publisher’s managed to badly bungle the launch of SimCity and produce some below-par games, we can probably all agree that it doesn’t deserve the ‘Worst Company in America’ moniker that it’s almost certainly about to achieve for the second time in succession.
“This is the same poll that last year judged us as worse than companies responsible for the biggest oil spill in history, the mortgage crisis, and bank bailouts that cost millions of taxpayer dollars,” COO Peter Moore wrote in a candid blog post. “The complaints against us last year were our support of SOPA (not true), and that they didn’t like the ending to Mass Effect 3.”
Moore added that EA is a lot like the “Yankees, Lakers, and Manchester United” – in short, a firm that has a long legacy of success, making it a target for misplaced ire. But while the executive was understandably defensive, he also refused to shy away from the company's errors, and promised significant improvements in the future.
“I’ll be the first to admit that we’ve made plenty of mistakes,” he continued. “These include server shut downs too early, games that didn’t meet expectations, missteps on new pricing models, and, most recently, severely fumbling the launch of SimCity. We owe gamers better performance than this.”
And that's what Moore promises moving forward. “We can do better. We will do better,” he concluded. “But I am damn proud of this company, the people around the globe who work at EA, the games we create, and the people that play them.”
We're guessing that this is an innovative new job interview method that EA's trialling, but we think that Moore's passed the test. Seriously, this is the most human thing that's come out of the firm in years, and that makes the former Microsoft executive the perfect candidate to fill the company's currently vacant CEO position. So, now that you've secured your promotion, Peter – what are your thoughts on Mirror’s Edge 2?