It sounds as though Sony’s really keen to reinvent its Japanese arm. It wasn’t long ago that the company announced it had placed former Sony Santa Monica founder Allan Becker in charge of its domestic studios, and it has now followed up with a corporate restructure.

Beginning 1st April, SCEJ will operate under new “First Party Publishing” and “Online Service” divisions. The former will deal with publisher and developer relations while the latter handles sales and marketing.

On the same date, SCEJ president Hiroshi Kawano will begin to directly oversee business strategy for SCEJ, overtaking from executive vice president Norio Sasaki.

As part of the restructure, Sony announced a number of new positions, including a new head of First Party Publishing, and a Senior Vice President in charge of PlayStation Vita.

We’ll have to wait and see what impact these changes have on SCEJ’s output.

[via andriasang.com]