Tag: Marketing - Page 4
News Sony Aiming To Neutralise Smartphone Gaming With PlayStation Suite
Enter any PlayStation Vita thread and at least one smartphone warrior will emerge
"Yeah Uncharted: Golden Abyss looks great, but I can get hundreds of cheap games for my mobile phone for the same price." It frustrates us unlike anything else, but as time goes on we've come to the realisation that this is something we're going to have to...
Sony drummed up the hype last week
A mysterious teaser appeared on the platform holder's YouTube channel, laced with fan service and tempting us to "look beyond the door on October 5th". The video went on to spark massive conversation within the gaming community, with more than two million fans speculating about the imminent announcement...
News Curious PlayStation 3 Teaser Hints At... Something
Your guess is as good as ours
A mysterious new PlayStation 3 teaser video has launched on the platform holder's YouTube channel promising to show us what's "beyond the doors" on October 5th. The footage shows a group of war veterans enter a pub or hotel. There appears to be Killzone-themed weapons on a rack against the wall, and a...
News Sony Not Concerned With Poor Sales Of PlayStation Classics On Xperia Play
Sony Ericsson has said it has "no concerns" regarding the relatively low sales of PSone classics on its Xperia Play mobile-phone device, despite most games selling fewer than 500 copies
I think theres an awareness thing for people that are getting their hands on the device and where they are choosing to purchase games, market development...
News Sony Europe Chief: Content, Not Marketing, Creates Success
Reiterates strong demand for Move
Head of Sony Computer Entertainment Europe Andrew House is an old hand at Sony by now, having joined the company way back in 1990, meaning he's seen pretty much everything games-related the company has done. In a recent interview with MCV he spoke of the key to Move's success: games, not marketing. We know a...
News Sony Release Bonkers PlayStation 3 Ads For Latin America
Up until mid-way through this generation, Sony's marketing strategy for the PlayStation revolved around creating some kind of classy, otherworldly brand image for the platform
After taking a caning from Microsoft and Nintendo's "no-nonsense" advertising, Sony's switched to more generic campaigns with the fake PlayStation exec Kevin Butler...
News Sony Launch £14m Advertising Campaign In The UK
Woof
With Microsoft about to launch their Kinect camera in under a week here in the UK, Sony's launched a £14million PlayStation Move advertising initiative to counter the "controller-free" hype. Sony's formed partnerships with Channel 4, Disney, Nickelodeon and more, and will also sponsor Cineworld and Odeon's Kids Clubs. The ad campaign will...
News Shocking Truth: Kevin Butler Advert Proves Sony Hates Puppies
OK, not really
EyePet: Move Edition has just landed on the fair shores of North America, and Vice President of Everything Kevin Butler has taken to the airwaves to shout about the advanced features of the digital whatever-it-is. If you want a slightly longer appraisal of the game's features, faults and foibles, you can read through our EyePet: Move...
News Sony Now Marketing The PlayStation Portable At A Younger Audience
When the PlayStation Portable first launched, Sony differentiated themselves by trying to sell the device to 20-something commuters with plenty of disposable income
Games such as Grand Theft Auto and Wipeout helped push Sony away from the traditionally child-like audiences of the Nintendo handhelds. While Nintendo's gone on to sell a ridiculous...
The PlayStation Move launch went better than I imagined
Word of mouth is extremely positive within the hardcore circles. Conceptually the device bares resemblance to the Wii; but there's a sense that this is what many of us were originally expecting from Nintendo's foray into motion controls. It's the hardcore gamers that Sony have been targeting...
News Sony Admits It Will Never Outspend Microsoft on Marketing
Doing its best, though
Sony's got a £2m marketing campaign lined up for the UK, but it's admitted rival Microsoft will always have greater spending power in the console wars. Sony America's senior vice president of marketing Peter Dille spoke to the Seattle Times about the company's plans for Move's launch in the coming weeks. Seattle Times: Are...
News Sony Coughs Up £750,000 to Advertise Move in First Week
Part of a £2m marketing push
The PlayStation Move marketing machine is gearing up for a full-on assault, with £750,000 set to be spent on pushing the controller in the UK within its first week on sale. Rather than hitting the traditional hardcore gamer hotspots, Sony is taking its campaign to supermarkets and shopping centres as well as booking...
News The Mighty PlayStation 3 Vs. The Humble Green Onion
This bizarre Japanese advertisement depicts an argument between the PlayStation 3 and green onion (stay with us)
The PlayStation 3 points out that it can do 3D, has motion control functionality and is a high-definition video games system. But the green onion argues that it can be used in a number of delicious dishes. We'll call it a tie.
News Sony Kicks Off The PlayStation Logo Licensing Program
Have you ever wanted to show off your inner-PlayStation fanboy by wearing T-shirts adorning the famous PlayStation logo, or perhaps go to bed wrapped in Sony branded bed-sheets? It's a reality not too far away, as Sony has today kicked off the PlayStation Logo Licensing Program
The idea's to basically bring the PlayStation branding (DualShock...
News SCEA To Kick Off Kevin Butler Inspired Marketing For PSP
SCEA's preparing an all new ad-campaign for the US
The promotional spots will riff off Sony's now infamous Kevin Butler ads, with the arrogant Sony exec replaced by 12-year old PSP fanboy Marcus Rivers. His first spot will cameo Butler mind, with the kiddy-winkle teaming up with the K-man to bust some "noob kids". Sony are readying adverts...
News Sony: The Age Of "Arrogance" Is Long Gone, Kevin Butler Has Changed Perception
At the launch of the Playstation 3 and for many years later people perceived Sony as completely arrogant
Launching a system for $600 and promoting it with crying babies didn't exactly help. But SCEA veteran Peter Dille reckons we're long past that, stating that "whole positioning was a bit intimidating to people". Dille told IGN that...
News Playstation 3 One Of Ubisoft's Biggest Earners
Ubisoft has released a breakdown of their Fiscal Year Q3 sales, showing Playstation 3 titles accounting for 30% of revenue earned for the three month period
Europe accounted for 49% of Ubisoft's sales, with the US just behind at 46%. For the nine months starting from April 1 2009, and ending December 31st 2009, the Playstation 3 accounted for 26% of...
News Playstation 3 Is Clawing Back Global Market Share
Increased sales, a fairer attitude, an entirely new marketing campaign - there's no doubt that the Playstation 3 is making somewhat of a comeback
It's a thought emphasised in a report by Research & Markets, which suggests the system is gathering steam worldwide. According to the report, "The PS3 is dominant in Japan and Korea and as of...
News Wall Street Journal: PS3 Losses Cut To $18 Per System
According to an article on the Wall Street Journal, Sony has cut the losses of each PS3 system sold to just $18
They might still be losing money, but Sony's turned the costs of their system around in record time. It's actually fascinating. Last December the company were estimated to be losing $37 per system, so it's only a matter of time before they...
News Sony: iPad Great For Playstation Portable Sales
In a quote that could be misconstrued as a little arrogant, Sony's director of hardware marketing John Koller has told the Wall Street Journal that devices like the iPad are great for sales of the PSP
The iPad was announced by Apple this week, and is essentially an inflated iPod Touch, capable of supporting the numerous millions of Apps on the...
News Shock Horror: Sony Actually Make Some Money, Expected To Report Profit
According to a report from Nikkei (through the lovely folks at Reuters), Sony are expected to announce a profit of ¥100 billion ($1
1 billion) for the period of October through December 2009. It'll basically be the first profit Sony has posted in what seems like an age. The profit's believed to come from improved Playstation 3 sales (the Slim model...
News Now That's What I Call Marketing 41: Final Fantasy XIII vs. Sony Bravia
Marketing, marketing, marketing
It's all about synergy. Final Fantasy XIII is a Playstation-related product (in Japan). Playstation is a Sony developed system. Sony also make the Bravia TV range. So what do you do? You get Final Fantasy XIII heroine Lightning to stand behind the latest Sony Bravia TV. Subconsciously anyone who picks up that Sony TV,...
News Uncharted 2: Among Thieves Partners With Pepsi For PS3 Bundle Giveaway
If you like Pepsi but worry about the effects of sugary drinks on your body - worry no longer
Nathan Drake personally endorses Pepsi. And he's got a whole bunch of Uncharted 2: Among Thieves PS3 bundles to give away if you buy specially marked 12-packs of Pepsi. The bundles include a PS3 Slim, alongside both Uncharted: Drake's Fortune and Uncharted...
News Oh Hey Look, It's A Bayonetta Advert
Don't you just love Japanese adverts? "Non-stop climax action - BAYONETTA
" We love that little Playstation 3 ident thing at the end aswell. Brilliant. It's going to be interesting how the spread of sales for Bayonetta actually turn out — with the XBOX 360 version scoring a 40/40, two marks more than the Playstation 3 version due to...
News Proof That Sony Are Getting Their Marketing Mojo Back
For a long time Playstation fans have complained about the lack of Sony's marketing
Truth be told, Sony have marketed their products a lot over the past few years, it's just those commercials haven't been very memorable. Anyone who's been tuning into the World Cup Qualification campaign on ITV will have seen those awful "technology...
News Look At That PSPgo In The Middle Of The Street
Sony used to have a massive PSP billboard in New York's SoHo that got taken down
They've now replaced it with a slightly smaller PSPgo, which is totally cool because, well, the PSPgo is smaller than the original PSP.
News Phantasy Star Portable 2 Gets More PH - This Time Pizza Hut
They're really going to town with this in-game promotion stuff in Phantasy Star Portable 2
Check it out, they're slapping Pizza Hut in there now — alongside Phanta (gettit?). You'll be able to visit real life Pizza Huts in the game and sport this epic pizza box sword and shield. No, we're not making this stuff up. It's real. AndriaSang.com said...
News SCEE Detail British Uncharted 2: Among Thieves Marketing Presence
Check it out everyone
SCEE are still continuing their marketing push. There's been a tremendous marketing effort from Sony worldwide since the launch of the PS3 Slim, and Uncharted 2: Among Thieves is, in many ways, Sony's crown jewel. The British Uncharted 2: Among Thieves ad follows the theme of earlier PS3 advertising in the UK, and while...
News EEDAR Predict Playstation 3 Will Top The US Sales Charts For September
Well it's been a long, long time coming, but we're finally posting about Playstation 3 topping sales charts with some conviction
According to predictions from EEDAR analyst Jesse Divnich, the Playstation 3 will top the American hardware sales charts for the USA with Sony's system occupying 400,000 (blimey!) units in the period. Their data suggests...
News Another Super Sweet Playstation 3 Advertisement: "Mon-Tage"
Remember those really awesome Playstation 3 adverts from a few months ago? Well Sony are still pumping them out
This version of the advert (captured off screen) deals with the subject of games. We have two words for you; "Mon-Tage".
News The Playstation 3 Logo Was Replaced For Brand Visibility Reasons
Have you ever watched a trailer for a multiplatform game, where you find yourself struggling to find the Playstation 3 logo at the end? That's totally the reason Sony are rebranding the Playstation with the PS3 Slim
Gone is the Spider-Man font and full title "PLAYSTATION 3". Heck, it's all about just the "PS3" these days. Kaz...
