More people than you think have upgraded their PS Plus subscriptions. As part of an investor presentation today, PlayStation boss Hideki Nishino confirmed that 38% of all PS Plus members are subscribed to the more expensive PS Plus Extra and PS Plus Premium tiers.
The breakdown looks like this: 22% of all members are subscribed to PS Plus Premium and 16% of all members are subscribed to PS Plus Extra. That obviously leaves the remaining 62% on PS Plus Essential, which you’d always expect to be the most popular tier.
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Most impressive is that Sony’s managed to increase its share of PS Plus Premium users up from 17% in 2022, which is a big part of its strategy. Effectively, the manufacturer wants to extract more money from its existing customers, and one way to do that is to upsell them on its more expensive offerings.
This is all in spite of various price increases over the years, which Nishino said was a direct result of the company “increasing [the] value” of the service, although he did also acknowledge economic issues, like foreign exchange rates.
Worryingly, he admitted that the company may make more pricing adjustments in the future. “The PS Plus service offers great value for our players, and we will continue to add more value and adjust our pricing strategy in a dynamic way to maximise profitability,” he explained.