PlayStation brand Momentum
Image: Push Square

Sony's latest business report is packed with impressive looking statistics and graphs, but one particular page that catches the eye claims that PlayStation as a brand is enjoying much more momentum than its closest competitors.

The graphic itself is based on Sony's own 'Global Brand Tracker of Brand Momentum', but it's still interesting to see the way in which the Japanese giant perceives the current market. Simply put, it says that PlayStation is trending above 'Brand B' (Nintendo) and 'Brand C' (Xbox), in terms of "general momentum". It's broken down by '% of respondents' over the last five years or so.

According to the graph, PlayStation peaked when the PS5 launched in 2020, and it's been riding a pretty consistent high ever since. Meanwhile, Sony suggests that interest Nintendo has plateaued, which makes sense seeing as the Switch is over six years old. Elsewhere, Xbox found some momentum with the release of the Xbox Series X|S, but the brand continues to trend below Nintendo and its aging hardware.

PlayStation Brand Momentum

It might not be the most in-depth analysis we've seen, but at least from where we're sitting, it feels like a fairly accurate representation of where the Big Three are right now. With Sony forecasting even more growth off the back of the PS5's popularity, it'll be interesting to see if it revisits this kind of graphic in future reports.

Where do you think PlayStation is headed as a brand? Does it have much to worry about from the competition? Become an armchair analyst in the comments section below.