Want an indication of how big the PlayStation 5 is going to be? Sony revealed the system’s logo at CES 2020 overnight, which uses the exact same typeface as the PlayStation 4’s logo. At the time of typing, the symbol has attracted over four million likes on Instagram, and countless more on Facebook, Twitter, and other official social media accounts.
The company’s been using the same font for over a decade now. It all started with the PlayStation 3, when the Japanese giant rebranded the entire platform. Ken Kutaragi’s vision – which infamously included the so-called ‘Spider-Man’ font – was scrapped, and a new sleeker design was introduced alongside the cheaper PS3 Slim console. It’s been the same ever since.
But were you hoping for something a little different with the PS5? Brand recognition is important, of course, and while the primary PlayStation symbol and its famous face buttons are now iconic, its curved font is also heading the same way. Alas, a new generation provides a fresh start, and the company’s graphic design team could have got a little more creative.
One alternative we’ve seen floating around utilises the PS2’s logo, and it works well with PS5 because of its simplicity. While there’s no doubt fans would have appreciated this reference to PlayStation’s heritage, though, we reckon the current branding works better. But what do you think? Are you happy with the PS5’s logo? Let us know in the comments section below.