Here's a thing: the PlayStation 4 Pro and PlayStation VR are severely supply constrained. While the former is readily available in parts of North America, it's almost entirely sold out across Europe and Asia. And as for the platform holder's futuristic facemask, you've barely been able to buy one of those anywhere since it launched in October last year.
We're not supply chain experts so we're not going to propose to be; we can't even begin to imagine how challenging it is to predict how much product needs manufacturing, and then getting it into stores just in time so that there's a steady stream of stock without excessive storage costs or shortages. But ignoring the obvious difficulties, let's consider things from a more simplistic viewpoint: people want the latest PlayStation products and they can't buy them.
Nintendo is infamous for creating artificial demand by chokeholding supply, but we don't think that's what Sony is doing here – it's just got things wrong. Now, while we accept that the production process behind PlayStation VR is probably very complex – there are a lot of different parts and it's a brand new product – there's no excuse for the shortage of PS4 Pro consoles.
Whatever the reason, the outcome is simple: patience will eventually run thin. Resident Evil 7 launched this week, a tentpole PlayStation VR game, but anyone looking to bite the bullet on a headset will find themselves utterly unable to unless they pay a premium on auction websites. Many wondered whether there'd be enough demand to grow the virtual reality install base, but thus far it's Sony and Sony alone that's stunting the peripheral's adoption.
Meanwhile, flagship PS4 Pro title Horizon: Zero Dawn scored a bundle announcement this week, but the title will be shipping with a PS4 Slim rather than Sony's supercharged system. Why? The answer's obvious: it hasn't got enough consoles in the channel to create bundles. It's all a bit of a bummer, isn't it? These devices have launched and they're good, but they're unavailable.
And they're not the only two products that the manufacturer has misjudged. PlayStation Move has only just recently received new stock, with the firm failing to get enough wands into stores for PlayStation VR early adopters. Even games like Gravity Rush Remastered are now being sold for three digit figures because the platform holder failed to print enough copies. Why is the company suddenly undershipping all of its products?
We're not sure, but it needs to sort out these supply issues fast. As we mentioned in another recent article, we reckon that the company's cut back on PlayStation VR and PS4 Pro promotion while it sorts out its supply chain – but surely there'll come a point where interest will wane in these products if it doesn't start to sate the demand and soon?
Have you been struggling to find Sony's more recent hardware products of late? Why do you think the PS4 Pro and PlayStation VR are so hard to find? Search every shop in your nearest city for stock in the comments section below.
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Comments (46)
I have a pspro and need them to sell more to others for selfish reasons of improving support so I can benefit. I bought this product hoping for a massive shift change in quality. So come on Sony help me out get the in people's homes.
If I were to upgrade to the PSpro, can I swap out the harddrives and just do an update or will I need to reformat the drive?
I was hoping for a price cut on vr before taking the plunge....
They've actually gone up! Grrrr.
Here in asia we can buy ps vr and the new ps4 slim white console freely in games store but ps4 pro asia/region 3 is not available, the store sold ps4 pro europe/usa version, it's more expensive and doesn't have warranty though.
Sony is lucky the switch is really a bad value and xbox1 doesn't interest me so I still wait for ps4 pro
Also when you buy the switch in asia, you have to buy zelda and 1,2 switch. I don't have problem with zelda but who in the right mind want to buy 1,2 switch at $50 ish..
@Gold_Ranger You must reformat the drive.
There is a huge number of Pro-s available in stores and on the shelves , i didn't notice the shortage, something is strange with this article?
Hey @get2sammyb I noticed a PSVR unit in the window of my local CEX store (Telford) yesterday. I didn't see the price but if someone in the area wants one I'd check it out. I am so glad I purchased mine day one. I just hope that there are some good games of similar ilk to RE7 on the horizon (lol). I know about farpoint being a full game but almost all the others will have a VR add on (GTS, Ace combat 7)
There are piles of unsold PSVR headsets at my local Gamestop. Come on over!
I'm from Malaysia , and every retailer says March is the earliest that there will be stock for the Pro.
@wiiware
Well that really sucks...
Thanks...
So, what you're saying: if Nintendo does it, it's a strategy, when major electronics company Sony does it, there's reasons. "Ok."
Most products will have a maximum lead time of about 12-16 weeks so I'd imagine stock issues will no longer be an issue within a few weeks.
PS VR is readily available in Germany.
Firstly, localised evidence of a few shops having it in stock doesn't negate the fact that overall there are no PSVR units out there for mass purchase. This is hurting the tech as much as if there were loads of units and no one buying. The fact that most second hand retailers are slapping £100 on the rrp shows these are not readily available.
I am surprised at the pro to be honest. I think this has to be underestimating demand or else Sony can't manage three product lines and are focusing on the slim for revenue purposes.
Here is a thought....
What if these 'shortages' are entirely deliberate on Sony's behalf?
I find it difficult to believe that a company as big as Sony can mess up on it's stock to such an extent.
The reasons for them doing so would be different for both Pro and PSVR, but both come under the general title of 'consumer test'.
For the Pro, the test would be 'will the consumer take to the idea of a mid-generation upgrade?' and 'Can we do this without annoying the existing consumer base?'
With PSVR, I think Sony have already pretty much abandoned it and have plans for a future that we do not know (i.e. PSVR2 to combat what they know is going to happen with Microsoft, or even VR is not economically viable).
The consumer test with PSVR is obvious. Will people take to playing games with a headset on? How significant an issue is motion sickness? What would the projected sales be from a limited release? Will 3rd party developers support the platform? Is it easy enough for the general consumer to set up and use? and etc.
Imagine the amount of problems that Sony would have faced if stock had have been available. Thousands of units returned due to motion sickness, technical issues and general consumer confusion. Then think of the industry response to all of this (not to mention consumer response).
Wouldn't this explain the really low key launch and presentation, the lack of advertising, lack of software support and media blackout from Sony? Not to mention the fact that the Pro and PSVR are not fully compatible.
I think Sony are not looking at the current generation, but all of this is aimed at the PS5.
I don't see the fact that Sony are bundling Horizon and Slim as evidence of Pro shortages. I see it as Sony expecting to sell more by bundling the cheaper system with the game and/or not over-promoting the more powerful hardware to show show they are still supporting the lesser hardware.
Sony have just launched a white PS4 Slim in Europe and as far as I know, getting hold of a Slim isn't exactly difficult and I believe retailers have sufficient stock of these to meet demand. I don't understand why Sony, if there is demand for Pro's and PSVR's, decided to make White Slims. They would be better off making the devices in demand and then switching production and release the white Slim.
Maybe its a 'parts' issue - Maybe Sony doesn't have enough new GPU's for the Pro (the only real difference) or screens for the PSVR headset to make more at the moment.
According to one report I read, 6m PS4's have been sold since the Pro launched. In another report, 70% of PS4's sold were Pro's (I think that was for the UK though) so if that trend is global, 4m Pro's have been sold. So far less than 1m PSVR headsets have been sold. Considering VR launched first, it shows how Sony expected sales to go.They obviously made a LOT more Pro's.
It's disgusting, there is no way I'm going to pre order and wait for it to turn up in the future. I'll buy one when its in a stock.
@TeslaChippie
PSVR is virtually unavailable in US stores... still. But boy am i glad i got a day 1 unit bc i feel bad for ppl who are missing out on Resident Evil on PSVR.
@Retrorob
U have NO clue what u are talking about. About 1 million PSVR have been sold and ppl haven't been ravenously returning then bc of sickness. You'd have to be an utter moron to not be able to hook up a PSVR, this isn't the HTC Vive, it's a couple HDMIs and a usb... presto!
Support has actually been great in terms of software. RE7 is literally a killer app on PSVR, it's the premier way to play it. Games like Rigs, Eve Valkyrie, Rez Infinite, Arkham VR, Until Dawn, Bound, Tethered, I Expect You To Die, Eagle Flight, Battlezone, Trackmania Turbo, Robinson, Job Sim, Werewolves Within, Lethal VR, How We Soar, SHC, Headmaster, Keep Talking Nobody Explodes, and Playroom VR are quality software. I personally LOVE Driveclub VR as well.
The reason why Sony cut advertising is bc of manufacturing problems. Believe it or not, but launching 3 new products that all require significant manufacturing is probably not as easy as you think.
Now, back to RE7 in VR!
Well the good news is that (online) Amazon, Game, Tesco Direct, Argos etc now seem to have PSVR back in stock and readily available (slightly unfortunate timing for this article mind)
They really should have taken advantage of the shortage though and come back with a repackaged Resident Evil 7 bundle. I'm definitely going to bite when they offer a slightly better vfm option.
@TeslaChippie I genuinely don't believe you. Which GameStop?
@Gold_Ranger You don't need to reformat the drive. You can transfer everything from your PS4 to your new PS4 Pro via an Ethernet cable. Depending on how much stuff you have it may take any where between thirty minutes to two hours. https://www.pushsquare.com/news/2016/11/guide_how_to_transfer_playstation_4_games_and_saves_to_a_ps4_pro
Use this to help you.
I got my headset about three months after launch. And my Gamestop seemed to have a lot of stock left. That's probably changed since then.
@Constable_What I think the question is can we swap our old ps4 hdd to new ps4 without formating it, I don't think we can. The new ps4 will format the hdd.
@wiiware The question was too vague to just answer with one solution.
In the States, you can start ordering the PSVR online at regular price from places like Best Buy. The catch? Even though you buy the headset, and even opt for in store pick up, the PSVR won't be available until February 3rd.
@lacerz No you cant I just checked Amazon and Best Buy online! Amazon has a 3rd party one for $899 and Best Buy still shows SOLD OUT.
@get2sammyb "while we accept that the production process behind PlayStation VR is probably very complex – there are a lot of different parts and it's a brand new product"
Maybe they just ran out of cables?
@JohnKarnes
If it's back to sold out, that's a change from yesterday. Means there's quite the demand.
Edit: Just checked and they're back to sold out.
@get2sammyb It's the East Broadway Gamestop in Tucson, Arizona. There are eight units just sitting there as of yesterday morning.
@Gold_Ranger hey! Best procedure is to copy all content from one to another. Then you can format old PS4 and sell.
This is not a new thing
That happend for ps4 too but i think sony know's that no one want's VR on this GEN and they're going to make less of them to see how many people want's it and then they will be back with much of those
If you can't find both in the UK, you can't be looking too hard. I could leave the office now and be back in 15 minutes with both. So long as someone else is fronting the 700 quid of course. .
Sounds like the beginnings of the usual Sony strategy. If it isnt flying off the shelves worldwide and is sold at a loss, time to keep production low. Then if it gains no traction, time to drop support.
Nintendo's reason for not meeting demand is usually because their products fly off the shelves as soon as their re-stocked.
@rjejr Indeed, haha!
@BertoFlyingFox Not really. Vita was sitting on stores for years not selling before they gave up; PSVR and PS4 Pro have yet to be in steady supply.
@99miki As with almost all supply based issues, you will always find that one store or one town where its just not popular enough (or the people all get the online) and you see them on store shelves. This is not an indicator of the greater whole though.
To give an example, when the PS3 launched, its supply was very very limited (consoles going from $1k-$10k USD on eBay) and even the people that waited outside of shops for 2-3 days didn't all get one. Yet I know people that walked into a shop a day or two later and were able to just grab one off the shelves.
@thedevilsjester thank you for explanation. My experince is from Germany - Bayern where you can find Pro in every store.
GOD knows what SONY are up to because the PS4 Pro seems to be always be sold out?!?! It just makes the PS4 Pro look like it isn't selling(well that is what the Xbox Fans say online anyway) Er it's 'Sold out' that is why it isn't selling
I was holding off on a Pro in the hope of a Horizon bundle, but since they announced it'll be bundled with the Slim, I looked online for a Pro last night - no stock anywhere. I tried Amazon, Argos, Tesco, ShopTo, GAME... none of them have any.
It would be quite nice if they could also fix the motion sickness issue. I know a lot of people are suffering from that and I can imagine that hurts sales.
@stua12t
The problem is that when what your eyes see and what your inner ear senses are different, your body assumes you are poisoned (hallucinating) and tries to get rid of the poison by making you throw up.
Its not something that can be solved by higher resolutions, better refresh rates, etc... There are experimental technologies that try and trick your inner ear into thinking its experiencing the same motion as your eyes see, but last I checked this was still in early prototype stages. Here is a good read http://www.roadtovr.com/samsungs-new-headphones-trick-your-inner-ear-to-move-you-in-vr/
Sony has missed a great opportunity to sell people on PSVR with Resident Evil and PS4 PRO with Horizon, eventually people will lose interest.
Last I heard the PS4 Pro wasn't selling well.. the opposite of a shortage.
I want a PS4 Pro but im waiting forum a slim version just bought the PS4 slim.
@N4LIFE Indeed, I've pretty much lost interest in both. Don't get me wrong, I'd LIKE both of them, but I just don't feel like I need them. Personally I wonder whether releasing them within such a relatively short time frame of each other was a mistake also - I know I want both but I have no idea which to get first, and so I'm more likely to just get neither and pick up a Nintendo Switch, to be honest.
@JohnKarnes
Just FYI, Best Buy is selling them online again, but the delivery date is now February 8, with a pick-up from store date of February 9. We'll see how long this stock lasts.
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