Kaz Hirai

Sony's always done incredibly well in Europe with its home consoles - that much we know - but we didn't realise just how well its latest system, the PlayStation 4, is doing over here in the Old World. "Well, we have market leadership in every country in Europe, and have very significant market leadership in continental Europe. Extremely significant. I don't think market share's any less than 70%, and frequently greater than 90% in continental Europe," Sony's Jim Ryan told VG247.

Now, no matter which way you look at it, those are some stunning figures. As mentioned, the Japanese company's had Europe in a stranglehold for generations now - barring the UK, which has often been closely contended - but these statistics show nothing less than market domination.

As such, it's difficult to see the PS4 losing its hold on the continent as we continue to move forward in this current generation of consoles. Sony's built up a thoroughly impressive campaign for its new-gen machine, and with a slew of first party games in the works alongside plenty of unwavering third party marketing deals, things are looking pretty good for the Japanese giant.

What do you make of the figures? Is Sony sitting pretty, or is this a bubble that could burst? Feel free to post some Kaz GIFs in the comments section below.

[source vg247.com]