In what’s looking more and more like a publicity stunt, publisher Deep Silver has issued an apology over its controversial Dead Island: Riptide collector’s edition. For those who haven’t been keeping abreast of the situation, the company announced the grotesque premium bundle earlier today, which includes a statue of a decapitated lady’s partially exposed, er, hooters.
Since its announcement, the product has prompted plenty of debate online, with some labelling it as objectification and others laughing it off as silly. Crucially, the discussion has been trending on Twitter for much of the day, making it a productive 24 hours for Deep Silver's public relations team.
“We deeply apologise for any offense caused by the Dead Island Riptide Zombie Bait Edition, the collector’s edition announced for Europe and Australia,” the company said in a statement this evening. “For the limited run of the Zombie Bait Edition for Europe and Australia, a decision was made to include a gruesome statue of a zombie torso, which was cut up like many of our fans had done to the undead enemies in the original Dead Island.”
The publisher added that it “deeply regretted” the decision and that it's “committed to making sure that this will never happen again”. Well, not until it’s got another big budget title that's slipping under the radar, anyway.
[source twitlonger.com]
Comments 3
This really does stink of PR stunt, then. At least, I really hope this was a PR stunt. Whoever thought that bust was a good idea needs a hefty slap.
Oy!
I thought the boobs were ok - its just a bikini top after all - and then I read it was decapitated. Not a good idea.
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